Social media will not be the 'executioners' of email

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Email remains one of the best options as a marketing and communication channel. Despite many predictions and forecasts about its "death and decline", email lives on.

Recent research indicates that in some age groups, especially among the youngest users, between 12 and 17 years old, email is not used as much as before. This trend is due to its abandonment and decline in use in favor of other types of media such as social networks.

However, web-based email as a means of personal communication is only part of the range of options and great possibilities that it offers us, since it represents an overwhelmingly important communication channel.

According to data from a recent study, 87% of Internet users checked their personal email on a daily basis during the past year 2010. A trend that has changed little since 2007. Even 60% of users who have a separate email account for business communications continue to access and manage it on a daily basis.

With the advent of social media, there has often been africa mobile customer care speculation that social media will slowly lead to email's imminent death. However, data shows that social media users are significantly more likely than other users to check their email, up to four times or more per day.

Furthermore, new trends such as increased access to information via mobile phones and devices are generating new habits regarding more frequent access to email. In this regard, more than half (55%) of the users surveyed who have access to the Internet via mobile check their personal email via their mobile phone, and almost two thirds of these users check their email at least once a day.

Although there is evidence that personal communications are now less dependent on email, and a downward trend has been detected, especially among segments of users and consumers who are increasingly dependent on instant messaging, social networks, and mobile communications. However, social media will not be the "executioners" of email, which for the moment remains an important method of communication for the vast majority of Internet users and maintains a privileged position as the best option for receiving commercial communications.