Looking ahead: New times for email marketing and email

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The constant search for new opportunities means that, as every year, the analysis of the evolution of all the tools designed to achieve success in online business is mandatory, and the use of email messages for business and marketing purposes is undoubtedly one of the areas of greatest interest for brands and for multiple reasons.

From a marketing perspective, email is the element closest to the concept of “real time” and offers the great advantage of being applied to the promise of total control of the message combined with interactions on social networks, which are obviously less controllable and added to more hidden techniques such as the use of cookies and anonymous visitors, without forgetting the unlimited dynamism of mobile applications; all of these actions must be carried out simultaneously if we want to take a step forward in the effectiveness of marketing campaigns, which is why 2011 should be the year of the interconnection of contact channels.

The natural evolution of email is toward an inbox that ultimately africa mobile number becomes social . By fully capturing the information behind an email, real-time and advertising will offer a combination of the social environment and traditional email functionalities.

That is, the appearance of targeted and segmented advertisements with information based on the interests of each user and with the same cadence as information is spread on social networks, delivering the maximum added value in each message, involving ISPs in the future as part of the communication chain; that is, the current service providers will be included in the generation of content and the broadcasting of advertising messages.

Global email personalization will happen offline, online and in real time, so we are looking at total integration, giving marketing professionals who find the right ways to connect content and personalization at a level that was impossible to achieve a few years ago. Context, experience, content and channel will enable real-time decision making by the user. The key to segmentation will be the quality of the information at the exact point of decision making and the ability to fluidly manage content across multiple channels, a challenge that few professionals in the area have achieved until now.