Algorithm for preparing to launch a campaign

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Preparation . It all starts with defining the goal you plan to achieve. Most often, it is to increase the number of conversions.
The next stage is analytical . During it, the promoted business is analyzed, its features are identified, and its positioning is clarified.
It is imperative to study the target audience: the main channels for attracting it, its characteristics and features. The achieved conversion level on the site is also studied in detail + the effectiveness of each traffic source is confirmed.
The effectiveness of the already working transaction sequence is also analyzed. Ideally, the most serious competitors should also be analyzed.
Targeted . The third stage involves formulating the main goals. It is useful to divide them based on the SMART approach (specific, time-bound, measurable, relevant, achievable).
A specific strategy is selected taking into account the nepal consumer email list main channels, a list of the main methods that will be used to achieve the main result of promotion is outlined.
Forming a media plan . This document describes all the tools and channels that you will use during your performance campaign.
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Tracking efficiency . After the campaign starts, the most interesting part begins — collecting statistics on each promotion channel and then tracking the efficiency of each channel. The least efficient ones should be optimized or excluded from the further strategy.