View. Current selection of cases and practical examples
Posted: Sun Feb 02, 2025 5:28 am
n English:
One way to translate traditional B2C approaches to B2B marketing has been taken by TorchFish co-founder Sue Mizera, who has incorporated behavioral theory into marketing.
Satish Sadasivan, mentor and advisor at EvolveBPM, discusses the B2B decision-making process and finds that it is more like concentric circles than a straight arrow
Why B2B Marketers Should Go to LinkedIn? Infographic by new zealand consumer email list SocialMediaToday
Contrary to popular belief, research shows that emotions play a huge role in B2B sales. There are different ways to establish an emotional connection with customers, but the most effective are through visuals.
How to create eye-catching images if you are B2B? Take a look at the FedEx Instagram account . Airplanes, dogs and warmth in the soul. If you are subscribed to their account, you can be sure which transport company you will use if necessary. There are also interesting domestic examples. Not the most popular yet, but promising Instagram account of the Saratov Concrete Mixtures Plant . It is nice to have a supplier who sees art in their products.
Video content, unlike static images, affects several senses at once, can engage and tell stories. One of the best examples of working in video in B2B is the YouTube account of IBM . When the traditional approach to marketing through expertise gives way to captivating visuals. Another successful example is the YouTube channel of Google Small Business , where storytelling, familiar to mass markets, is used to communicate with B2B clients.
One way to translate traditional B2C approaches to B2B marketing has been taken by TorchFish co-founder Sue Mizera, who has incorporated behavioral theory into marketing.
Satish Sadasivan, mentor and advisor at EvolveBPM, discusses the B2B decision-making process and finds that it is more like concentric circles than a straight arrow
Why B2B Marketers Should Go to LinkedIn? Infographic by new zealand consumer email list SocialMediaToday
Contrary to popular belief, research shows that emotions play a huge role in B2B sales. There are different ways to establish an emotional connection with customers, but the most effective are through visuals.
How to create eye-catching images if you are B2B? Take a look at the FedEx Instagram account . Airplanes, dogs and warmth in the soul. If you are subscribed to their account, you can be sure which transport company you will use if necessary. There are also interesting domestic examples. Not the most popular yet, but promising Instagram account of the Saratov Concrete Mixtures Plant . It is nice to have a supplier who sees art in their products.
Video content, unlike static images, affects several senses at once, can engage and tell stories. One of the best examples of working in video in B2B is the YouTube account of IBM . When the traditional approach to marketing through expertise gives way to captivating visuals. Another successful example is the YouTube channel of Google Small Business , where storytelling, familiar to mass markets, is used to communicate with B2B clients.