4. Make a biweekly or weekly plan
Posted: Sun Feb 02, 2025 5:29 am
Every two weeks or every week you will create the articles that will be published according to your monthly calendar. I recommend that you keep a stock of articles so that if something unexpected happens, you won't have to alter your editorial calendar that is already defined. Remember what I told you about consistency.
A good option is to schedule your posts, so you can do everything in advance.
These recommendations are for blog posts, but can easily be adapted to social media posts.
Social media kit
Leave your email and receive the free kit!
How to adapt the editorial calendar for social media?
Social networks are much more dynamic than a blog, therefore, we cannot switzerland phone data make the same amount of posts on a social network and on a blog.
Social media requires more frequent interaction and that is why posts need to be larger.
Since social media requires dynamism , these posts are shorter and more visual, so use images and videos, but always with a text to contextualize the image, so your results will be better.
Create your editorial calendar for social media as well, first do your annual planning. You don't need to be so detailed with monthly planning, the topic, publication date, author and platform are enough. Then, when it comes to monthly or biweekly planning, you can schedule your publications directly, so you can save time and maintain excellent consistency.
Look at the times when you have the most audience on social media to schedule your posts, but do some testing from time to time to optimize your results.
One last recommendation I give you is to be flexible. Constantly monitor the results of your posts and if you notice that something is not going as you expected, make a change. It is one of the advantages of digital marketing, we can always change something to improve the results.
Now that you have learned how to create an editorial calendar, don't wait any longer to get started. Here is an editorial calendar kit so you can get started right away.
Download it now and enjoy it!
A good option is to schedule your posts, so you can do everything in advance.
These recommendations are for blog posts, but can easily be adapted to social media posts.
Social media kit
Leave your email and receive the free kit!
How to adapt the editorial calendar for social media?
Social networks are much more dynamic than a blog, therefore, we cannot switzerland phone data make the same amount of posts on a social network and on a blog.
Social media requires more frequent interaction and that is why posts need to be larger.
Since social media requires dynamism , these posts are shorter and more visual, so use images and videos, but always with a text to contextualize the image, so your results will be better.
Create your editorial calendar for social media as well, first do your annual planning. You don't need to be so detailed with monthly planning, the topic, publication date, author and platform are enough. Then, when it comes to monthly or biweekly planning, you can schedule your publications directly, so you can save time and maintain excellent consistency.
Look at the times when you have the most audience on social media to schedule your posts, but do some testing from time to time to optimize your results.
One last recommendation I give you is to be flexible. Constantly monitor the results of your posts and if you notice that something is not going as you expected, make a change. It is one of the advantages of digital marketing, we can always change something to improve the results.
Now that you have learned how to create an editorial calendar, don't wait any longer to get started. Here is an editorial calendar kit so you can get started right away.
Download it now and enjoy it!