What is Key Account Marketing?

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Account Based Marketing helps coordinate the work of marketing and sales. Thanks to a single goal, departments begin to work together and achieve results faster than with the classic inbound marketing model.

Account Based Marketing helps to identify unviable leads at th norway consumer email list e very beginning of interaction with them and refuse their development, which means saving the budget and reallocating it to more valuable resources. The company will be able to achieve the goal faster when it is focused on closing a deal with specific companies in specific areas of business.

Key account marketing helps to evaluate an important client as a whole market. Thanks to a personalized approach in interaction, communication, content and advertising, a greater ROI is achieved and customer loyalty increases.



The main difference from inbound marketing
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We have already mentioned that inbound marketing is not suitable for all companies. And here is why. When you fill the funnel with leads, you spend human and financial resources on it. How it works: you try to drive a cold audience into the sales funnel, after which, using various tools, you try to “warm” it until the lead turns into a client. However, the conversion from lead to sale is often low. And the ROI indicator is far from always positive.