2. Check your IP reputation

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In the image above, we show that your email is being sent by a server, right? Well, every server has a unique identification number known as an IP.

Depending on your automation tool settings, your IP can be shared or dedicated.

Shared IPs are those that send emails from various companies, while dedicated IPs are exclusive to those who purchased them.

To help identify spammers and improve user experience, every IP has a score called reputation. This number ranges from 0 to 100, the higher the score, the more trustworthy the sender of the message.

You can check your sender score using the ReturnPath tool

Values ​​above 80 have a good reputation.

Values ​​between 70 and 80 need attention.

Values ​​below 70 are in urgent need of improvement.

In our case, the full report from our automation tool showed that our tunisia phone data delivery rate was being affected by the reputation of the IPs we were sharing with other companies.

An IP's reputation is influenced by 6 factors. They are:

Engagement
The more people open, click, reply to and/or forward your messages, the higher the level of engagement they generate.

This signals that your email is relevant to that sender, which increases your reputation.

Constant volume
Internet providers also evaluate the volume and frequency with which you send emails.

Therefore, those who send a very high volume of emails and then go days or weeks without sending any new emails can be interpreted as a spam sender.

To avoid such issues, use a calendar and plan your mailings strategically. This will help you maintain consistent and consistent communication, which increases your IP's reputation and optimizes your readers' experience.

Download our free email marketing calendar template .