User-generated content: almost a treasure chest of rupees
Posted: Sun Feb 02, 2025 5:46 am
For those who didn't understand the reference, rupees are the currency of the universe created for The Legend of Zelda game, one of the brand's most popular and a sales phenomenon to this day.
The title is just to reaffirm something that the brand has been working on for years: fan loyalty is a valuable asset for the business.
Fan community participation already existed on Nintendo Power, even before the online forums. In a special session, those registered shared suggestions for helping other players.
And all this at a time when the term “ community manager ” did not even exist yet.
Mobile Marketing: A Step Ahead of the Competition
With all the information presented here, you must be wondering: what does Nintendo have planned for the future?
In 2014, former President Satoru Iwata stated that the company’s priority uganda phone data was to “establish a strong channel on smart devices where we can connect with customers.”
The interesting statement shows that, even today, Nintendo cares about the loyalty of its consumers .
The president added: “We cannot expect consumers to access an application every day on a channel dedicated exclusively to advertising. We have to strive to provide a channel capable of entertaining and satisfying consumers, so that they use our application frequently.” In other words, content.
Standing out from its main competitors, the company launched the Nintendo Switch in 2017, the first console to integrate desktop and portable devices.
Sales were a success: 7.63 million units in just 6 months. According to Igor Andrade, a journalist who is an expert on Nintendo, a large part of this is due to the public that has been following the brand for decades.
Returning to Iwata's words, is this the channel he was referring to? Nothing prevents the platform from becoming a new smart device for interaction and creation of relevant content, based on the large number of sales and updates.
It is no exaggeration to say that content is to Nintendo as Luigi is to Mario. Based on content marketing, the company will be able to show itself as a pioneer once again.
The title is just to reaffirm something that the brand has been working on for years: fan loyalty is a valuable asset for the business.
Fan community participation already existed on Nintendo Power, even before the online forums. In a special session, those registered shared suggestions for helping other players.
And all this at a time when the term “ community manager ” did not even exist yet.
Mobile Marketing: A Step Ahead of the Competition
With all the information presented here, you must be wondering: what does Nintendo have planned for the future?
In 2014, former President Satoru Iwata stated that the company’s priority uganda phone data was to “establish a strong channel on smart devices where we can connect with customers.”
The interesting statement shows that, even today, Nintendo cares about the loyalty of its consumers .
The president added: “We cannot expect consumers to access an application every day on a channel dedicated exclusively to advertising. We have to strive to provide a channel capable of entertaining and satisfying consumers, so that they use our application frequently.” In other words, content.
Standing out from its main competitors, the company launched the Nintendo Switch in 2017, the first console to integrate desktop and portable devices.
Sales were a success: 7.63 million units in just 6 months. According to Igor Andrade, a journalist who is an expert on Nintendo, a large part of this is due to the public that has been following the brand for decades.
Returning to Iwata's words, is this the channel he was referring to? Nothing prevents the platform from becoming a new smart device for interaction and creation of relevant content, based on the large number of sales and updates.
It is no exaggeration to say that content is to Nintendo as Luigi is to Mario. Based on content marketing, the company will be able to show itself as a pioneer once again.