A common mistake is for advertisers to choose an “engagemen

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Mistake #1: Wrong goals
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When placing an ad on Facebook, you must select a goal, which will determine the strategy for placing your ad. Choosing the wrong goal for your RC (advertising campaign) can seriously reduce its effectiveness.

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t” or “brand awareness” objective when the real goal is to attract new customers.

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Choosing the right objective significantly changes your Facebook ad placement strategy. For example, when you choose the “conversions” objective, the likelihood that a user will leave a request on the site is higher than, for example, if you set the “video views” or “traffic” objective.

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Important! The more events Facebook registers, romania consumer email list the more effective the conversion goal is

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Before you launch your first ads, think about what exactly you want to get from the ad, who your target audience is. Set tangible KPIs that you can easily measure. Without doing this, you will spend a lot of money advertising to the wrong people with the wrong messages that are irrelevant to their pains and desires.



Mistake #2: Vague offer
People don’t buy just because you ask them nicely. They have needs, and they want to know how your product or service will help them. Clearly communicate your unique selling proposition (USP), briefly tell consumers the benefits of your product or service, and what sets you apart from your competitors.

Find a way to convey what your audience needs to hear in one simple sentence. Avoid cliches (e.g., “save time and money!”). Use wording that is clear and easy to understand.