7 email marketing tips and trends you shouldn't miss

[RafiRiFat336205]

Despite the rise of social media marketing, email marketing is still alive and well. We've rounded up the top seven trends to get the most out of it.

1. Integrate your email marketing campaign with social networks

Businesses should take advantage of social media and engage with their followers via email and direct conversations. Additionally, social media can be used to reach out and add new subscribers, while also growing your email lists.

2. Make your email marketing campaigns mobile

The proliferation of mobile devices definitely influences your email campaign strategy. Don't forget the large number of users who connect to email via mobile, so keep images small, keep them small, and use short sentences.

3. Attract your readers

If you want people to read your emails and even respond, you need to engage them from the first line, from the subject line. Arouse their curiosity with a question, contest or promotion.

4. Short and focused content

Make sure you offer bright, concise and interesting content. Use action words like click, call, read and buy. Don't forget to focus on one goal and make it clear throughout the email.

5. Don't load your email with images or graphics

Our goal is to project our brand, but sometimes if we include africa mobile whatsapp number too many graphics (audio or video), readers can become overwhelmed and ignore our message. This doesn't mean that your emails are boring. You just have to find the right balance and assess whether a graphic or a video can help us convey our message or hinder it. If you think a video can be very useful, don't embed it in the email, offer a link to it.

6. Plan when to send your emails

You have to know when to send emails. You should choose a date that responds to your interests, such as before Christmas to increase sales with Christmas shopping or before the summer season if you sell leisure products related to the beach.

7. Measure your campaigns to know what works and what doesn't.

There are specific software programs on the market that allow us to know which campaigns have worked and which have failed. Based on this data, we must prepare our new campaign.