Martin Fishbein Creator of the theory of multiple attributes, where he explains
Posted: Sun Feb 02, 2025 6:04 am
Among other things, how perceptions influence people's decisions .
Fishbein argued that people's purchasing decisions are affected by the forces of influence acting upon them .
Jerome McCarthy
Creator of the "Marketing Mix" , he brought one of the most applied foundations for understanding marketing today: the 4P's.
McCarthy stated that product, price, promotion and point of sale are the fundamental variables for a company to implement its marketing strategy.
What are the objectives of marketing?
So far we have seen how marketing has been influenced by different uruguay phone data minds and also by changes in human culture over time. But where does marketing lead? What is its purpose within a company?
Marketing has different objectives . To make it easier to understand, we can divide them into general and specific ones.
General Objectives
Helping the company grow within its segment : A company's environment includes opportunities and threats to its stability and growth. These are factors that marketing must help it address in order to achieve its development.
Detect opportunities for the development of solutions : this is necessary for the company to know its audience, the problems and needs it must address.
Bring profit to the company : in other words, bring a return on the investment made in marketing actions.
Ensure market share so that the brand does not live in anonymity.
Specific objectives
Attracting and retaining new customers, understanding that bringing in new customers is much more expensive than maintaining the current base.
Distribute the product or service correctly, after having established the ideal characteristics of the environment in which the product will be sold, ensuring efficiency in its delivery.
Establish appropriate prices, according to the context in which the product will act, hence the importance of knowing the audience.
Surpassing customer expectations by developing strategies that allow us to identify their opinion of the product or service as well as the means by which they learned about it.
Fishbein argued that people's purchasing decisions are affected by the forces of influence acting upon them .
Jerome McCarthy
Creator of the "Marketing Mix" , he brought one of the most applied foundations for understanding marketing today: the 4P's.
McCarthy stated that product, price, promotion and point of sale are the fundamental variables for a company to implement its marketing strategy.
What are the objectives of marketing?
So far we have seen how marketing has been influenced by different uruguay phone data minds and also by changes in human culture over time. But where does marketing lead? What is its purpose within a company?
Marketing has different objectives . To make it easier to understand, we can divide them into general and specific ones.
General Objectives
Helping the company grow within its segment : A company's environment includes opportunities and threats to its stability and growth. These are factors that marketing must help it address in order to achieve its development.
Detect opportunities for the development of solutions : this is necessary for the company to know its audience, the problems and needs it must address.
Bring profit to the company : in other words, bring a return on the investment made in marketing actions.
Ensure market share so that the brand does not live in anonymity.
Specific objectives
Attracting and retaining new customers, understanding that bringing in new customers is much more expensive than maintaining the current base.
Distribute the product or service correctly, after having established the ideal characteristics of the environment in which the product will be sold, ensuring efficiency in its delivery.
Establish appropriate prices, according to the context in which the product will act, hence the importance of knowing the audience.
Surpassing customer expectations by developing strategies that allow us to identify their opinion of the product or service as well as the means by which they learned about it.