What is the use of the Golden Circle in sales?
Posted: Sun Feb 02, 2025 6:05 am
Following Simon Sinek's suggestion of starting with the "why" , it is interesting to incorporate this idea to use it whenever you seek to establish contact with a new client - whether online or offline.
By making clear the reasons why the business exists and then talking about the solutions it offers, the chances of generating empathy with consumers are much greater.
What happens is a connection with people's feelings and trust , facilitating the creation of even closer bonds.
One of the most favorable consequences of this approach is customer loyalty . If they truly identify with your company's cause, they will find in your products and services a form of expression that they probably won't have with your competitors.
If we look at the 12 Minutes example , we see that the business argues usa phone data that people can change their lives if they have access to the ideas from the best books through well-produced summaries.
This attracts users who believe in these same principles and is very different than simply saying “we have micro books that you can read or listen to and gain more knowledge – download our app”, right?
How to use the Golden Circle for decision making?
Starting with “why” can also serve as a guide for your decision-making within the company. Some options may seem obvious because they will bring profitability and growth, for example, but is this in line with the reasons why your business exists?
A direction that is inconsistent with the “why” can disappoint an entire customer base, as they may perceive that the organization has not stayed true to the cause they so admired.
Thus, it is advisable to have the company's ideals very clear in the organizational culture and to think about them first when you need to decide which direction to go.
This way, in addition to making better decisions, you will speed up the process.
By making clear the reasons why the business exists and then talking about the solutions it offers, the chances of generating empathy with consumers are much greater.
What happens is a connection with people's feelings and trust , facilitating the creation of even closer bonds.
One of the most favorable consequences of this approach is customer loyalty . If they truly identify with your company's cause, they will find in your products and services a form of expression that they probably won't have with your competitors.
If we look at the 12 Minutes example , we see that the business argues usa phone data that people can change their lives if they have access to the ideas from the best books through well-produced summaries.
This attracts users who believe in these same principles and is very different than simply saying “we have micro books that you can read or listen to and gain more knowledge – download our app”, right?
How to use the Golden Circle for decision making?
Starting with “why” can also serve as a guide for your decision-making within the company. Some options may seem obvious because they will bring profitability and growth, for example, but is this in line with the reasons why your business exists?
A direction that is inconsistent with the “why” can disappoint an entire customer base, as they may perceive that the organization has not stayed true to the cause they so admired.
Thus, it is advisable to have the company's ideals very clear in the organizational culture and to think about them first when you need to decide which direction to go.
This way, in addition to making better decisions, you will speed up the process.