3. Monitor your customers' LTV

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Monitoring your customers' lifetime value (LTV) is a very important step in reducing customer acquisition costs.

Lifetime value refers to the length of time your customers spend with your company, the average period of association between you and how that period can influence the health of your business and the associations you have made.

The lifetime value will help you identify which customer groups are most interesting to you and will allow you to optimize your communication actions to attract those who are the best fit for your solution. By attracting the right customers, you will be able to increase profitability and reduce the cost of acquisition through a focused and well-structured strategy.

4. Build loyalty and encourage referrals to new customers
Customer loyalty is one of the most important aspects of a company. Loyal venezuela phone data customers help you attract new customers through referrals or recommendations. Therefore, the more satisfied they are, the better!

Customer loyalty is also essential to increase your company's profits. For example: if your business's customer acquisition cost is $300.00, it is very important that the average ticket for each of them is higher than that value: this guarantees real profit.

If the average ticket is lower and the customer does not maintain the purchase frequency, you end up with losses.

In addition to increasing recommendations from satisfied customers, loyalty helps you increase your company's profits.

A good customer success department is essential for customer loyalty. This professional will help deliver all the real needs and results to customers who, satisfied, will continue walking alongside your company and will recommend you to friends and colleagues who may need similar services.