In 10 years, 80% of media consumption will be digital
Posted: Mon Dec 23, 2024 6:36 am
Emailing Network, a company specialising in online marketing strategies, has just launched the first white paper on email marketing. It is a complete manual, in the form of best practices, which the company has presented for the first time to ADIGITAL (Spanish Association of the Digital Economy).
“The idea of creating a white paper arose because we are dealing with a new sector that is also acquiring a certain maturity. And precisely for this reason, at Emailing Network we decided to create a book that would summarise the best practices of email marketing with the aim of contributing to the professionalisation of the sector,” says Pablo Nowenstein, founder of the company.
Media consumption is changing, and so is the way consumers choose to interact with brands. While 20% of media consumption currently takes place online, Nowenstein says that within a decade this figure will be around 80%.
The Internet has become a stronghold for advertising, as evidenced by the fact that the online channel is now in third place, behind television and print media, in terms of advertising investment. This represents a 20% growth in the first half of the year compared to the same period last year.
PRACTICAL EMAIL MARKETING MANUAL. In this context, Emailing africa whatsapp number Network presents this practical guide, aimed at professionals in the sector, which summarises the best and most advisable email marketing practices. It should be noted that through a good email marketing campaign a company not only makes its products or services known but can also guide the purchasing action of Internet users.
To do this, you need to know how your potential client moves around the web in a firm attempt to personalize the messages you send them as much as possible. Another of the fundamental keys to developing an effective campaign is the adequate segmentation of audiences. “Once we have selected the recipients we believe are most suitable, our survival will depend on the message we give in the subject line of the email. This plays a determining role in the user's decision to open the message or send it to the trash without even looking at its content,” says Nowenstein.
The white paper on email marketing also contains some very useful tips on the use of messages, always clear and concise, as well as the necessary guidelines to quickly and effectively increase the number of potential buyers of a brand.
“The idea of creating a white paper arose because we are dealing with a new sector that is also acquiring a certain maturity. And precisely for this reason, at Emailing Network we decided to create a book that would summarise the best practices of email marketing with the aim of contributing to the professionalisation of the sector,” says Pablo Nowenstein, founder of the company.
Media consumption is changing, and so is the way consumers choose to interact with brands. While 20% of media consumption currently takes place online, Nowenstein says that within a decade this figure will be around 80%.
The Internet has become a stronghold for advertising, as evidenced by the fact that the online channel is now in third place, behind television and print media, in terms of advertising investment. This represents a 20% growth in the first half of the year compared to the same period last year.
PRACTICAL EMAIL MARKETING MANUAL. In this context, Emailing africa whatsapp number Network presents this practical guide, aimed at professionals in the sector, which summarises the best and most advisable email marketing practices. It should be noted that through a good email marketing campaign a company not only makes its products or services known but can also guide the purchasing action of Internet users.
To do this, you need to know how your potential client moves around the web in a firm attempt to personalize the messages you send them as much as possible. Another of the fundamental keys to developing an effective campaign is the adequate segmentation of audiences. “Once we have selected the recipients we believe are most suitable, our survival will depend on the message we give in the subject line of the email. This plays a determining role in the user's decision to open the message or send it to the trash without even looking at its content,” says Nowenstein.
The white paper on email marketing also contains some very useful tips on the use of messages, always clear and concise, as well as the necessary guidelines to quickly and effectively increase the number of potential buyers of a brand.