To build good marketing, you must first define a business development strategy: mission, goals and objectives.
The company's mission is an important component of business, reflecting the meaning of the company's existence, its contribution to society. Unfortunately, not all managers believe that it is necessary. However, as the experience of most successful companies shows, the presence of a mission allows the company to stay on track and have a value guide before its eyes.
Example taken from Iteam.ru:
181-5.pngStrategic goals are important for business.
For example, improving the level of training of specialists, creating a good climate in the company. Thus, it is important for Avion to maintain its fleet in excellent condition. All these are goals for the development of the company as a whole. The development strategy also includes production aspects, logistics, finances and marketing. And all this is tied into a single system.
From these strategic goals, specific compan sweden consumer email list y tasks are formed (for example, the airline's planes must arrive at their destination exactly on schedule in 99% of cases). This corresponds to the company's mission, which states: to provide safe, timely, comfortable flights. The tasks of this company also include the creation of a system of annual retraining of pilots and flight attendants, the purchase of at least three modern planes per year.
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Business Development Strategy
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