Direct sales in the regions have been increased.

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Result

Indirect sales through dealers have been increased.
Increased dealer loyalty.
End-to-end analytics has been built across all channels, including some dealers.
The efficiency of current advertising has been increased (SEO, context, media).
A website that converts visitors into customers much more effectively.
The basic layer of work on content marketing has been completed and various types of demand have already been processed: those interested, those not ready, those doubting, those leaning towards competitors.
Dealers have the opportunity to check warehouse balances, generate invoices, and display individual product ranges through their personal account.
The manufacturer analyzes sales from all intermediaries.
A transparent connection is built between analysis and sales tools.

The system includes customer acquisition channels, the manufacturer's website, dealer websites, IP telephony, the CRM developed by us, and end-to-end analytics that connects all these stages. Each request is processed in the CRM and transferred to dealer networks. The CRM displays call tracking: all numbers are marked, accepted and missed calls are visible.

The system eliminates errors when placing orders at retail outlets and the buyer receives the goods faster.

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Conclusions
End-to-end analytics is an important component thailand consumer email list of e-marketing, but not its goal. In addition to it, the project includes improving the site, setting up all types of advertising and retargeting, developing email marketing and content strategy. In addition, we need to delve into not only the Internet component, but also all marketing, sales and automation. Only by considering all processes as a single system, we achieve the desired result.

When setting up end-to-end analytics, the focus should not be on site conversions, traffic or bounces, but on end-to-end analysis of events related to business goals. Event-based business analytics should take into account what happens on the site, in retail stores, call centers, mobile applications, as well as events during the delivery and installation of goods.

There are many end-to-end analytics services, but none of them can replace the work of a specialist who will understand business processes and develop an analytics system for the needs of the company.