Online marketing is now on the agenda for many companies . Small and medium-sized companies in particular have not yet dared to take the leap to the Internet or do not consider it necessary. What is the difference between online measures and offline advertising media and what advantages does the Internet offer your company?
What you can expect:
What is the difference between online and offline marketing?
What advantages does online marketing bring you?
Conclusion
What is the difference between online and offline marketing?
Everyone knows them, and many find them annoying: TV commercials. The same applies to the interruptions on the radio when listening to music: advertisements. Print media also use them and place them colombia phone number data alongside the actual articles. Outdoor advertising such as posters and billboards plaster our cityscape. Flyers, brochures and leaflets often end up in our mailboxes without being asked for or pile up in public spaces.
All of these advertising methods are offline marketing . And while some consumers are grateful for the odd tip because they happen to be interested in buying something, the flood of advertising has led to advertising resistance in the vast majority of people. We all know it: zapping and stickers on the mailbox: Please do not post any advertising or free newspapers!
Offline vs. Online Marketing
This growing advertising fatigue, as well as the comparatively high costs of offline advertising and the poor measurability of success, has given rise to online marketing as an alternative for getting advertising messages to potential customers over the Internet. But that's not all. With the potential of inbound marketing, advertising messages can be circulated without alienating the respective target group. Targeted marketing measures are also used on the Internet (especially in the area of e-commerce) to promote a product or service, but with one crucial difference to the outbound principle : these digital messages should reach their target groups if they are actually relevant to them and create a positive user experience for them.