Rule 1. Estimate the cost based on the actual achievement of business goals

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Do not evaluate the cost of marketing services based on the price ratio between agencies (such a comparison is a priori wrong, since market prices fluctuate greatly and have a wide range). “More expensive” or “cheaper” is not the comparison you need. Make a decision based on whether business goals will be achieved and whether you are satisfied with the marketing indicators promised by the agency. In other words, whether the investment in working with the agency will pay off and in what time frame. You can pay 100,000 rubles per month (which is very little on the market) and think that 500,000 per month is expensive. But after 2 years of work, having spent 2,400,000 rubles, you will receive absolutely nothing (or very little compared to market growth and competitors).

See why it makes no sense to compare the cost o uae consumer email list f individual services without taking into account the criteria of their impact on the implementation of your business tasks:




Rule 2. Estimate the cost of work only as a whole
When calculating the cost of a project, additional and secondary work must also be taken into account. For example, when developing a website, it is not enough to simply calculate the design and programming, but you must take into account the cost of creating selling content, the necessary marketing research, the implementation and setup of analytics and reporting, the cost of hosting, as well as the possibilities for further development of the project, the cost of support.