How to do competitor analysis?
Posted: Mon Dec 23, 2024 6:40 am
Competitor analysis is an essential activity in defining a Social Media Strategy , but it is equally important for monitoring your performance compared to that of your competitors over time.
If you want to carry out a competitor analysis to define your positioning, we recommend reading the article “ SWOT analysis: what it is and how to build it ”.
If you have already passed this czech telephone numbers part and you have a clear understanding of your brand's target and characteristics, we recommend focusing your competitor analysis on a few essential elements.
Competitor Analysis: Key Elements for Social Media Analytics
Below are some of the main elements to consider when analyzing competitors on social media. Remember to choose them based on the elements that are of priority for your strategy.
Posting frequency , or how often your competitors post content.
Content Formats : Evaluate which types of content are most used by your competitors (e.g. reel, single slide, carousels etc).
Tone of Voice : analyze whether the tone of voice used in social communication is formal, informal, humorous or professional. Analyzing it can help you understand how competitors communicate with their target audience.
If you want to carry out a competitor analysis to define your positioning, we recommend reading the article “ SWOT analysis: what it is and how to build it ”.
If you have already passed this czech telephone numbers part and you have a clear understanding of your brand's target and characteristics, we recommend focusing your competitor analysis on a few essential elements.
Competitor Analysis: Key Elements for Social Media Analytics
Below are some of the main elements to consider when analyzing competitors on social media. Remember to choose them based on the elements that are of priority for your strategy.
Posting frequency , or how often your competitors post content.
Content Formats : Evaluate which types of content are most used by your competitors (e.g. reel, single slide, carousels etc).
Tone of Voice : analyze whether the tone of voice used in social communication is formal, informal, humorous or professional. Analyzing it can help you understand how competitors communicate with their target audience.