Regardless of whether you run a B2B or B2C business, if you want to build your company sustainably, you will always need new leads . The Internet offers many ways to generate leads . But many companies make mistakes online in particular that are not only expensive, but also cost a lot of time. In this article, we will show you how to avoid these mistakes.
This is what awaits you:
In this blog article we will address the following points: [hide]
Leads - From Prospect to Customer
How to avoid the 3 most common mistakes in lead generation
Conclusion
Leads - From Prospect to Customer
Let's say you sell cruises online. There are two options malta phone number data on your website: a Caribbean cruise and a Mediterranean cruise. Imagine a person who has seen these two offers requests more information about the Mediterranean cruise. They leave their email address so you can send them more information. This person is a lead - a prospect and potential customer who has shown initial interest in your offer.
What is a lead?
A lead is a contact with a potential customer who has left his or her personal data in a contact form for an initial interaction with a company in order to gain access to certain offers.
Your task is to generate qualified leads in the first step.
Lead generation often takes place via a so-called lead magnet - also known as a freebie. This is a small gift that helps your visitor. The visitor can download this gift for free. In return, they leave their email address and are added to your email distribution list.