In addition to positive examples of hotel websites, there are often negative ones too. Overly cluttered, confusing and confusing pages are the most common bad examples. So that you know which mistakes you should definitely avoid, we would like to show you briefly what not to do. In this sense, the question can be answered: What content is not necessary on a hotel website?
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Some elements can be omitted from the hotel website to optimize it
1. Too much information:
Sometimes it can be too much of a good thing. Texts that are georgia phone number data too long overwhelm website visitors . This often leads to readers feeling overwhelmed and ultimately deciding to leave the site. Quality over quantity is the magic formula here, because of course you should reveal the most important information, but too much information scares visitors away . If there are no appropriate paragraphs and subheadings, the text is not only too long, it also looks unstructured .
Worst Practice too much information: Nordischer Hof
The classic mistakes can be seen at the Nordic Court : The text has no subheadings, so it is not immediately clear what it is actually about. In this example, too much information is crammed into one place, which quickly overwhelms the visitor.
Nordischer Hof homepage of the website
Too much text and too much information can be off-putting to hotel guests.
2. Confusing navigation bar
Just like texts that are too long and confusing, a confusing navigation bar is something that can easily be left out of your hotel website . After all, only the most necessary items should be included in the navigation list in order to provide clear guidance for the website visitor.
Worst Practice confusing navigation bar: Pension Arielle
The hotel website of Pension Arielle shows how it should not be. Far too many menu items with far too little relevant information make the site seem confusing and as a visitor you don't know exactly how to get to your destination.
Hotel website Pension Arielle
A clear navigation bar is the be-all and end-all for a good hotel website.
Conclusion
Less is often more. Whether it's text, images or simply information, it's always a matter of finding a good middle ground and integrating the right balance between added value and the abundance of elements on your own hotel website. And that's basically how it is with the elements on the website. Because if there are too many elements integrated into the website, the visitor quickly loses track and can no longer find his way around.
The result: He or she leaves the website without having booked a room. In the worst case, he or she also leaves with an unsatisfactory sales experience, which he or she passes on to his or her friends and acquaintances.