Treat blogs like press portals!
Posted: Sun Feb 02, 2025 9:50 am
Explain why the publication must take place immediately and explain the binding conditions. This includes specifying the image size in which the attached files must appear and the note that no other heading than the one provided may be chosen. Of course, the blogger must also include your advertising banner if he is allowed to use your material.
5. Reveal the benefits!
... your own! Just don't mention what the blogger might gain from reporting student data on you or contacting you. They might feel influenced. But do tell them how grateful they are that you are providing them with the PR texts for free.
6. Do not overestimate the intelligence of your counterpart!
You are welcome to flatter him. The blogger wants to hear that he belongs to an exclusive circle of a few elite bloggers who have been specially selected to support your commercial project with their blog for free and without paying any fees. He can't say no to that. After all, he doesn't want to be left behind by his colleagues. You can't lay it on thick enough to influence him to do what you want. He's guaranteed not to notice your true intentions.
7. Offer special services!
For example, you could write to the blogger that you have set up a special page that is only accessible to him and his peers and on which he can count live how many seconds are left until the launch of your product. So something that he can really benefit from! - You could perhaps include a reference to a small prize draw. The prize should be really attractive; for example, your second-to-last eBook worth 3.95 euros.
8. Suggest a long-term collaboration!
Promise the blogger that if everything goes well now, you will continue to provide him with interesting content that fits perfectly into his blog, and that in return you only ask for a deep link to a page of your choice. Plus, of course, a brief description of your company, but that goes without saying anyway.
9. No unsubscribe link!
If you regularly send messages to bloggers, don't make it easy for them to unsubscribe. They might do it accidentally and regret it later. Have you ever thought about sending your messages from a no-reply address?
5. Reveal the benefits!
... your own! Just don't mention what the blogger might gain from reporting student data on you or contacting you. They might feel influenced. But do tell them how grateful they are that you are providing them with the PR texts for free.
6. Do not overestimate the intelligence of your counterpart!
You are welcome to flatter him. The blogger wants to hear that he belongs to an exclusive circle of a few elite bloggers who have been specially selected to support your commercial project with their blog for free and without paying any fees. He can't say no to that. After all, he doesn't want to be left behind by his colleagues. You can't lay it on thick enough to influence him to do what you want. He's guaranteed not to notice your true intentions.
7. Offer special services!
For example, you could write to the blogger that you have set up a special page that is only accessible to him and his peers and on which he can count live how many seconds are left until the launch of your product. So something that he can really benefit from! - You could perhaps include a reference to a small prize draw. The prize should be really attractive; for example, your second-to-last eBook worth 3.95 euros.
8. Suggest a long-term collaboration!
Promise the blogger that if everything goes well now, you will continue to provide him with interesting content that fits perfectly into his blog, and that in return you only ask for a deep link to a page of your choice. Plus, of course, a brief description of your company, but that goes without saying anyway.
9. No unsubscribe link!
If you regularly send messages to bloggers, don't make it easy for them to unsubscribe. They might do it accidentally and regret it later. Have you ever thought about sending your messages from a no-reply address?