How does Growth Driven Design work?
Posted: Mon Feb 03, 2025 3:49 am
Growth Driven Design is divided into two phases: the strategy and launch pad phase and the phase of continuous development and improvement.
Phase 1: Strategy and Launch Pad
Step 1: Strategy and Personas
Growth Driven Design and classic relaunch projects are similar in this step: First, it is about the strategy of the website and the definition of the goals that the website is to achieve. This includes defining personas , ideal target groups that make it possible to create suitable content, offers, designs and buyer journeys .
Step 2: Website Audit
The next step involves an analysis of the status el salvador whatsapp data quo of the existing website: Which sources do users use to access the site? Stationary or mobile? Directly, via Google or social media? How do they move around the site? When and where do they exit again?
Ideally, a user survey is also conducted to determine user wishes and problems with the current website.
This data provides insight into how the user experience on the new website can be improved.
Step 3: Website Wishlist
After developing the strategy and analyzing the status quo, it's time to make a wish: Now is the time to brainstorm all the imaginable new functions, content, designs and navigation ideas that can help make the new website better and more successful than the existing one. The result is a long wish list, the kind we know well from classic website relaunch projects.
However, this is exactly where Growth Driven Design makes a fundamental difference. Because it is not about implementing as many wishes as possible, instead the Pareto principle comes into play - with a devilish and incredibly important question: Which 20% of the wish list have the greatest impact and bring the website and the company the furthest forward? It is precisely these 20% and only these that are now being implemented for the new launch pad website.
However, the 80% of the wish list that will not be implemented at the beginning is not eliminated. These points are candidates for implementation in the two-week or monthly sprints that follow the launch pad website going live.
Step 4: Implementation of the launch pad website
Now it's time to implement the launch pad. This involves all phases of a web project: conception and design, development, testing and launch.
Phase 1: Strategy and Launch Pad
Step 1: Strategy and Personas
Growth Driven Design and classic relaunch projects are similar in this step: First, it is about the strategy of the website and the definition of the goals that the website is to achieve. This includes defining personas , ideal target groups that make it possible to create suitable content, offers, designs and buyer journeys .
Step 2: Website Audit
The next step involves an analysis of the status el salvador whatsapp data quo of the existing website: Which sources do users use to access the site? Stationary or mobile? Directly, via Google or social media? How do they move around the site? When and where do they exit again?
Ideally, a user survey is also conducted to determine user wishes and problems with the current website.
This data provides insight into how the user experience on the new website can be improved.
Step 3: Website Wishlist
After developing the strategy and analyzing the status quo, it's time to make a wish: Now is the time to brainstorm all the imaginable new functions, content, designs and navigation ideas that can help make the new website better and more successful than the existing one. The result is a long wish list, the kind we know well from classic website relaunch projects.
However, this is exactly where Growth Driven Design makes a fundamental difference. Because it is not about implementing as many wishes as possible, instead the Pareto principle comes into play - with a devilish and incredibly important question: Which 20% of the wish list have the greatest impact and bring the website and the company the furthest forward? It is precisely these 20% and only these that are now being implemented for the new launch pad website.
However, the 80% of the wish list that will not be implemented at the beginning is not eliminated. These points are candidates for implementation in the two-week or monthly sprints that follow the launch pad website going live.
Step 4: Implementation of the launch pad website
Now it's time to implement the launch pad. This involves all phases of a web project: conception and design, development, testing and launch.