What exactly is your business?

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What's more, images have the power to make us understand their meaning in less than 1/10 of a second.

Let's make sure your images always carry the characteristics of your brand in each of their elements.

Data-driven content marketing

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A quick roundup of tips for developing visual branding that inspires your audience. What are your top 4 examples?

Creating a brand is not a simple matter that can be achieved in 3 days.

Because visual branding is, in reality, a process and a strategic definition.

If I had to choose some tips for developing visual branding, I think I would lean towards these:

Hire a professional branding designer.

He will be able to design the visual branding that your brand needs to elevate it and help you position it as you deserve.

If you're starting out on a low budget, try it yourself.

Before you jump in, get informed so you can do your best.

And the first thing would be to start by making a good definition of who you are and what your why is.

With this foundation, you can choose the characteristics that reflect who you are and the personality of your brand, on a visual level.

Defining yourself from the start will give you clarity and focus to achieve your brand identity.

Remember: you are unique and no two are alike.

For that I invite you to ask yourself these questions:


What services do you offer?
What problem do you solve?
Who is your ideal client?
What makes your business different from your competition?
What are the 3 values ​​of your brand?
Define 3 adjectives that define your brand.
Describe your brand in 3 words.
Once defined, we put these concepts into a collage of images called a moodboard .

This is the most fun part of the visual branding process.

It consists of choosing images that inspire you and that you like for your brand, thinking email database south africa in different terms such as: favorite colors, fonts that you like, places you dream of, trends or fashions that attract you, ideal spaces, textures, keywords for your business, etc.

It is an exercise that is done with ease and thinking that everything you are collecting is the perfect image for your brand, dreaming that you have all the budget in the world and the best team to implement it.

Use the moodboard to extract the features of visual branding, thinking about the definition you made at the beginning of your brand.

You need to express your identity through colors, fonts, logo, images, etc.