Online store and user opinions – how to use them?
Posted: Mon Dec 23, 2024 6:58 am
It has long been known that when choosing a product or making a decision, people are also guided by the opinions of others. There are, however, those who rely so much on their own opinion that they will always do it their way. The point is, however, that if we do not have direct contact with a product or service, and someone else has already buy zip code email lists such contact, we will take their opinion into account. For online store owners, this is both good and bad news. Good news - because favorable opinions that encourage shopping will definitely contribute to increasing profits from the sale of some products in the store. Bad news - because unfavorable opinions can scare away potential interested parties. Therefore, it is necessary to ensure that customers are always satisfied! You can also use this phenomenon to increase profits from sales. But how to do it?
The article answers the questions:
How to ensure the proper reputation of our company?
How does a positive opinion about our company affect the number of customers?
How to deal with negative opinions about our company?
Contents:
Do we really trust online reviews?
What is the basis of trust in Internet users’ opinions?
Should every store have a review feature?
A place for reviews in and out of the store
How to deal with negative comments?
Do we really trust online reviews?
Most people trust commissioned articles less than they trust comments left by Internet users. They know that even if some of them are fake – generated automatically, or even pasted by the seller himself – the rest is still very much true. So if customers claim that a product is really worth considering, works, or has some other desirable features – for example, smells nice – the person considering buying it will no longer have any doubts.
This is very interesting and additionally confirmed, because there is no shortage of research in the Internet space indicating that about 80% of Internet users believe in opinions left by others on the Internet. Such opinions therefore constitute a kind of advertisement for the product, and therefore also for the store that sells it. An advertisement in the creation of which the seller did not really participate - it was born on its own. This is very convenient and can attract new interested parties to a given online store - because Internet users can also recommend the store to others.
The article answers the questions:
How to ensure the proper reputation of our company?
How does a positive opinion about our company affect the number of customers?
How to deal with negative opinions about our company?
Contents:
Do we really trust online reviews?
What is the basis of trust in Internet users’ opinions?
Should every store have a review feature?
A place for reviews in and out of the store
How to deal with negative comments?
Do we really trust online reviews?
Most people trust commissioned articles less than they trust comments left by Internet users. They know that even if some of them are fake – generated automatically, or even pasted by the seller himself – the rest is still very much true. So if customers claim that a product is really worth considering, works, or has some other desirable features – for example, smells nice – the person considering buying it will no longer have any doubts.
This is very interesting and additionally confirmed, because there is no shortage of research in the Internet space indicating that about 80% of Internet users believe in opinions left by others on the Internet. Such opinions therefore constitute a kind of advertisement for the product, and therefore also for the store that sells it. An advertisement in the creation of which the seller did not really participate - it was born on its own. This is very convenient and can attract new interested parties to a given online store - because Internet users can also recommend the store to others.