What comes next for cookies?
Posted: Mon Dec 23, 2024 6:58 am
In short, Google is embracing an inevitable change, all the better to shape what comes next. There is little point in resisting this, especially when they have so much to lose if a rival creates the new standard b cell phone plans in the us y which all other platforms must operate.
Google will only remove third-party tracking when it is sure it can replace it with something equally effective and lucrative. This helps explain why Google is now back-tracking on its plan to deprecate third-party cookies altogether, opting instead for a phased approach that puts the consumer in control.
Apple’s CEO Tim Cook struck an optimistic tone at a 2019 conference: “Technology does not need vast troves of personal data stitched together across dozens of websites and apps in order to succeed. Advertising existed and thrived for decades without it.”
Apple, of course, does not rely on advertising revenues - and one can sense that they are enjoying their new role as privacy protectors.
In reality, advertisers now know that personal data fuels highly effective marketing campaigns. They are unlikely to go back to the old methods if they have a choice in the matter.
Google will only remove third-party tracking when it is sure it can replace it with something equally effective and lucrative. This helps explain why Google is now back-tracking on its plan to deprecate third-party cookies altogether, opting instead for a phased approach that puts the consumer in control.
Apple’s CEO Tim Cook struck an optimistic tone at a 2019 conference: “Technology does not need vast troves of personal data stitched together across dozens of websites and apps in order to succeed. Advertising existed and thrived for decades without it.”
Apple, of course, does not rely on advertising revenues - and one can sense that they are enjoying their new role as privacy protectors.
In reality, advertisers now know that personal data fuels highly effective marketing campaigns. They are unlikely to go back to the old methods if they have a choice in the matter.