Iberia Travel increases the number of potential customers by 63,000 through email marketing
Posted: Mon Dec 23, 2024 7:02 am
Member acquisition campaigns through email marketing account for 50% of all Viajes Iberia strategies
Viajes Iberia has once again placed its trust in Emailing Network with the aim of expanding the customer segments to which it can target its commercial offer via the Internet, as well as achieving greater brand awareness. To this end, it has designed a co-registration and viral marketing campaign aimed at potential customers of the travel company.
Thanks to this ambitious campaign, around 63,000 people have already given the “Yes I do” to Viajes Iberia, that is, they have shown interest in the services it offers. Emailing Network has developed a strategy that has combined viral marketing and the co-registration technique and has been distributed in four waves of mailings. Each of them has revolved around the draw for a trip: New York, Amsterdam, Menorca and Egypt have been the destinations that the company has offered to its users and potential clients.
Although the results were evident from the first wave of mailings, a greater reactivity was detected on the part of Internet users as the summer holidays approached. In this sense, Pablo Nowenstein, founder of Emailing Network, highlights the importance of reaching the consumer at the right time and, therefore, insists on the importance of carefully selecting the delivery dates. “The key is to be present with the offer that the user is looking for at the exact moment in which the need arises,” says Nowenstein.
Internet users have not stopped booking their summer holidays just african whatsapp number because they have taken part in the promotions offered by Viajes Iberia through online marketing strategies promoted by Emailing Network. In fact, a good number of consumers have already booked their respective trips through the travel company's website and "once again, they have opted for the Canary and Balearic Islands, the Caribbean and, of course, the peninsular coasts," says Joan Mesquida, web manager of Viajes Iberia.
MULTICHANNEL
From day one, Viajes Iberia has been firmly committed to direct sales to customers, especially through its website. As a result, the email channel accounts for 50% of the company's total marketing strategies, according to Joan Mesquida. This type of online direct marketing campaign allows companies to quickly and effectively reach those segments of the population that are likely to become potential customers. However, viajeriberia.com is just another channel within the company's global strategy, given that its main objective is to "capture all types of tourist service contracting."
The campaign designed by Emailing Network has allowed the tourism company to increase its database considerably and qualify the users who were already part of it. “Online marketing gives us everything that no other medium can offer: targeting and measurement of results. The costs of this type of strategy are affordable while measurement gives us the opportunity to invest more, always with a profit-based approach, or change strategy,” the company assures.
Viajes Iberia has once again placed its trust in Emailing Network with the aim of expanding the customer segments to which it can target its commercial offer via the Internet, as well as achieving greater brand awareness. To this end, it has designed a co-registration and viral marketing campaign aimed at potential customers of the travel company.
Thanks to this ambitious campaign, around 63,000 people have already given the “Yes I do” to Viajes Iberia, that is, they have shown interest in the services it offers. Emailing Network has developed a strategy that has combined viral marketing and the co-registration technique and has been distributed in four waves of mailings. Each of them has revolved around the draw for a trip: New York, Amsterdam, Menorca and Egypt have been the destinations that the company has offered to its users and potential clients.
Although the results were evident from the first wave of mailings, a greater reactivity was detected on the part of Internet users as the summer holidays approached. In this sense, Pablo Nowenstein, founder of Emailing Network, highlights the importance of reaching the consumer at the right time and, therefore, insists on the importance of carefully selecting the delivery dates. “The key is to be present with the offer that the user is looking for at the exact moment in which the need arises,” says Nowenstein.
Internet users have not stopped booking their summer holidays just african whatsapp number because they have taken part in the promotions offered by Viajes Iberia through online marketing strategies promoted by Emailing Network. In fact, a good number of consumers have already booked their respective trips through the travel company's website and "once again, they have opted for the Canary and Balearic Islands, the Caribbean and, of course, the peninsular coasts," says Joan Mesquida, web manager of Viajes Iberia.
MULTICHANNEL
From day one, Viajes Iberia has been firmly committed to direct sales to customers, especially through its website. As a result, the email channel accounts for 50% of the company's total marketing strategies, according to Joan Mesquida. This type of online direct marketing campaign allows companies to quickly and effectively reach those segments of the population that are likely to become potential customers. However, viajeriberia.com is just another channel within the company's global strategy, given that its main objective is to "capture all types of tourist service contracting."
The campaign designed by Emailing Network has allowed the tourism company to increase its database considerably and qualify the users who were already part of it. “Online marketing gives us everything that no other medium can offer: targeting and measurement of results. The costs of this type of strategy are affordable while measurement gives us the opportunity to invest more, always with a profit-based approach, or change strategy,” the company assures.