Microcopy - Thank you message from Cris de la Torre

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Before you buy, we explain important details to you; during the purchasing or booking process, we accompany you and, at the end, we give you valuable information about your purchase.

Continuing with Envialia, they not only inform you of the status of your order, but they do so in total harmony with their tone of voice:


Microcopy - Envialia and its tone of voice
They are in key places and moments for our objectives
So much so that you can't afford to let them out of work.

Later we will see which are those strategic places on your website where you can use microcopywriting, but first it is time to look at the main benefits of using it.

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Why use microcopy in your texts?
As an entrepreneur or company, you surely already know the importance of working with strategy , also when it comes to your texts.

Everything related to your brand should help you achieve your goals, and copy can be of great help here.

These are three great benefits of working on the microcopy of your website:

1.- Improve the user experience on your page
We have already said it, but the user experience or UX is the philosopher's stone of our business on the Internet.

The user is the person we rack our brains over in every campaign, product or service.

Through microcopy we increase their confidence, we make them feel more comfortable so that they see that we think about them and are on the other side of the screen to help them.

Tell me something: have you ever filled out a subscription form, or worse yet, a purchase form, and nothing happened?

No immediate message, no phrase confirming that everything is fine, that the procedure has been completed successfully and what will happen from now on.

Do you remember the feeling of helplessness, almost anger because no one answered your call?

That's what we avoid with microcopy when you subscribe or take another action.

Check out this example from copywriter Cris de la Torre:



It leaves no doubt as to what is going to happen next.

The user who has just subscribed and who may not yet know Cris or what awaits him, will f email database uk eel much more at ease after reading this message, because he knows exactly:

What will you receive from now on?

How it will help you in your business.

That he is in charge in the relationship.

And also, with a photo to humanize your brand and a contact email in case there are any questions.

What your user is most interested in, what they most need to hear, summarized in a few lines and at the right time and place.

That's microcopywriting.

All of the above brings us to the next point.

2.- It can help you improve conversion
If the user feels comfortable and knows what will happen when they perform a certain action or what the next step is, it will be much easier for them to trust you and end up doing what you want, whether it be buying, subscribing, leaving their details or answering a questionnaire.