Opportunities to lower your bounce rate
Posted: Mon Dec 23, 2024 7:09 am
Bounce rate is information about what percentage of users leave a page without further interaction, i.e. do not go to other subpages. This tool is therefore used to measure the engagement buyer email list recipients on a page, as well as to determine its effectiveness. Seeing the bounce rate, users often make a decision whether to use the site's resources or not. How to reduce the bounce rate?
The article answers the questions:
How to encourage people to stay on your website or in your online store?
What influences the time spent on a website or in an online store?
What should you pay attention to when preparing a website or online store?
Contents:
Parameter measurement correction
Defining the underperforming subpages
The page takes a long time to load
Hardly legible form
Too little information
No CTA or internal linking
Faulty responsiveness
Insufficient and poorly functional site navigation
No visual content
The site does not inspire trust
A/B diagnostic tests
Parameter measurement correction
One of the issues that should be considered at the very beginning is setting a minimum time in Google Analytics after which the bounce rate will not be recorded – e.g. 20 seconds. This action will help avoid ambiguous situations, an example of which would be the rejection of a session in which the user was reading a long blog post and left the page after finishing reading it. Theoretically, the rejection occurred because there was no transition to the next part of the website, but practice shows that this should not be counted. For the website owner, reading the post is a valuable factor , and therefore the time spent reading should be considered a beneficial action. Information on setting the aforementioned time can be found on the English-language page, which takes into account technical issues related to optimizing this parameter, i.e. adjusting bounce rate .
Defining the underperforming subpages
In order to take action to reduce the bounce rate, you should first define the subpages that have a high bounce rate . This is mainly due to the fact that the reasons for such a situation can be different.
Another important issue is the fact that each subpage may have a high bounce rate for different reasons, here are some examples:
blog home page – the reason is often a small number of entries, the user enters the blog and then leaves the site due to the lack of articles;
single blog entry – this is an attractive form of entry, but its disadvantages include the lack of images and any styling (no headings, bolding, bullet points), and the title may suggest different content than it actually is;
step in the purchasing process – non-intuitive purchasing process, UX errors.
The page takes a long time to load
Long page loading times are a nightmare for Internet users, often leading to frustration. This is one of the reasons why users leave the site . Use speed testing tools and check how your site will handle the loading speed. The most common problem in this case is primarily too large images. In this situation, it is worth using another tool - TinyPNG, which will allow you to reduce the image size without losing quality.
The article answers the questions:
How to encourage people to stay on your website or in your online store?
What influences the time spent on a website or in an online store?
What should you pay attention to when preparing a website or online store?
Contents:
Parameter measurement correction
Defining the underperforming subpages
The page takes a long time to load
Hardly legible form
Too little information
No CTA or internal linking
Faulty responsiveness
Insufficient and poorly functional site navigation
No visual content
The site does not inspire trust
A/B diagnostic tests
Parameter measurement correction
One of the issues that should be considered at the very beginning is setting a minimum time in Google Analytics after which the bounce rate will not be recorded – e.g. 20 seconds. This action will help avoid ambiguous situations, an example of which would be the rejection of a session in which the user was reading a long blog post and left the page after finishing reading it. Theoretically, the rejection occurred because there was no transition to the next part of the website, but practice shows that this should not be counted. For the website owner, reading the post is a valuable factor , and therefore the time spent reading should be considered a beneficial action. Information on setting the aforementioned time can be found on the English-language page, which takes into account technical issues related to optimizing this parameter, i.e. adjusting bounce rate .
Defining the underperforming subpages
In order to take action to reduce the bounce rate, you should first define the subpages that have a high bounce rate . This is mainly due to the fact that the reasons for such a situation can be different.
Another important issue is the fact that each subpage may have a high bounce rate for different reasons, here are some examples:
blog home page – the reason is often a small number of entries, the user enters the blog and then leaves the site due to the lack of articles;
single blog entry – this is an attractive form of entry, but its disadvantages include the lack of images and any styling (no headings, bolding, bullet points), and the title may suggest different content than it actually is;
step in the purchasing process – non-intuitive purchasing process, UX errors.
The page takes a long time to load
Long page loading times are a nightmare for Internet users, often leading to frustration. This is one of the reasons why users leave the site . Use speed testing tools and check how your site will handle the loading speed. The most common problem in this case is primarily too large images. In this situation, it is worth using another tool - TinyPNG, which will allow you to reduce the image size without losing quality.