True valuable content has a dual function: it changes your mindset!
Posted: Mon Dec 23, 2024 7:14 am
There is a lot of talk about valuable content.
It is repeated over and over again that valuable content, good content, is that which provides benefits to the public it is directed at, which is why brands focus on creating useful content for users.
Connect with your values, illustrate, entertain, resolve doubts...
But is this really useful?
Does it serve your brand’s purposes?
And, above all, who determines what is valuable content and what is not?
A good content strategy should serve to strengthen the customer's relationship with the brand, creating a stronger bond with them and achieving loyalty.
This is where business profits naturally flow.
If you think your content isn't doing its job, you might find out why by reading on.
These thoughts on valuable content will surely help you see it more clearly!
Content of value and social commitment
Perhaps the most effective way to create bonds with a brand's users is to connect with its values.
This is partly why the social commitment of brands is becoming increasingly important.
Large companies lead the way by embracing socially responsible causes, including ecological principles in their message, defending human rights, animal rights and fair trade, among others.
And smaller companies are trying hard to follow suit.
The reasons for this trend go beyond the scope of marketing and are connected to the profound social changes we are experiencing.
New legislative frameworks reflect the development of this change.
The European regulations on the disclosure of non-financial information and information related to corporate social responsibility, from which Royal Decree-Law 18/2017, in force in Spain since November 2018, are fully up-to-date.
According to this new law, all companies of a certain size (more than 500 employees, with an annual turnover of more than 40 million euros or with assets exceeding 20 million euros) are required to submit a special report on risks and results regarding environmental and social issues.
These reports must include information about the company's management regarding respect for human rights, the fight against corruption and bribery, as well as details about its supply chain.
To see examples of reports from major brands, simply search Google for the words “Sustainability Report.”
Smaller companies not affected by this law also demonstrate their involvement in social and environmental causes.
For example, 75% of the nearly 3,000 Spanish companies that have signed the UN Global Compac email database usa t on Social Responsibility are SMEs.
Today, ethical brand values have become mainstream culture and brand activism is now seen as commonplace.
It is repeated over and over again that valuable content, good content, is that which provides benefits to the public it is directed at, which is why brands focus on creating useful content for users.
Connect with your values, illustrate, entertain, resolve doubts...
But is this really useful?
Does it serve your brand’s purposes?
And, above all, who determines what is valuable content and what is not?
A good content strategy should serve to strengthen the customer's relationship with the brand, creating a stronger bond with them and achieving loyalty.
This is where business profits naturally flow.
If you think your content isn't doing its job, you might find out why by reading on.
These thoughts on valuable content will surely help you see it more clearly!
Content of value and social commitment
Perhaps the most effective way to create bonds with a brand's users is to connect with its values.
This is partly why the social commitment of brands is becoming increasingly important.
Large companies lead the way by embracing socially responsible causes, including ecological principles in their message, defending human rights, animal rights and fair trade, among others.
And smaller companies are trying hard to follow suit.
The reasons for this trend go beyond the scope of marketing and are connected to the profound social changes we are experiencing.
New legislative frameworks reflect the development of this change.
The European regulations on the disclosure of non-financial information and information related to corporate social responsibility, from which Royal Decree-Law 18/2017, in force in Spain since November 2018, are fully up-to-date.
According to this new law, all companies of a certain size (more than 500 employees, with an annual turnover of more than 40 million euros or with assets exceeding 20 million euros) are required to submit a special report on risks and results regarding environmental and social issues.
These reports must include information about the company's management regarding respect for human rights, the fight against corruption and bribery, as well as details about its supply chain.
To see examples of reports from major brands, simply search Google for the words “Sustainability Report.”
Smaller companies not affected by this law also demonstrate their involvement in social and environmental causes.
For example, 75% of the nearly 3,000 Spanish companies that have signed the UN Global Compac email database usa t on Social Responsibility are SMEs.
Today, ethical brand values have become mainstream culture and brand activism is now seen as commonplace.