Anne Sophie Mullier CEO Experian CheetahMail Spain
Posted: Mon Dec 23, 2024 7:23 am
Personalisation is the key to a good email campaign” The progressive development of e-commerce and online advertising around the world has made email marketing an essential tool for companies. A leading company such as Experian CheetahMail, thanks to its Emailing Solution application , sent 9 billion emails in 2007 globally, 200% more than in 2006. In the words of Anne Sophie Muller, its general manager, this is an increasingly emerging market, where the key to having a market-leading development of this type is “offering a remarkable level of service and support that we give to our clients. In this sense, we recently announced Econ XiTi the integration of its analytics tool with our email marketing solution, Emailing Solution Technology.” Now Emailing Solution will be called Experian CheetahMail Spain.
How was the acquisition of Emailing Solution carried out and how will the company operate in our country? The acquisition took place a year ago by the Experian Group. In this case, it is a name change to Experian CheetahMail Spain, which allows us to reposition ourselves as part of a global Email Marketing services and solutions company within the Experian Group. The company will therefore operate in the same way as before. We are the same teams, we have the same commitment to customer service and the same mission: to facilitate the dialogue between companies and their customers. What objectives will be achieved with the new name change? How does this circumstance affect the end customer? Our customers will undoubtedly benefit from increased resources and knowledge at their disposal.
In addition to being a local, European player, we are now also a global al whatsapp number south africa player, which allows us to have even more resources to guarantee the delivery of emails to the inbox and avoid anti-spam filters. Little by little, these advantages will become more evident, in addition to new products or services that we can make available to our customers in the future. What do you think is the key to having a market-leading email application?Beyond the sending power and reliability of the application itself, I think the key is in the level of service and support we give our clients. Every few months we hold exclusive workshops for clients, there are support tasks for the execution of complex projects, and we have a team dedicated exclusively to helping our clients improve their email marketing.
What new developments are you going to launch for Emailing Solution in the coming months? On May 7, we announced with XiTi the integration of its analytics tool with our email marketing solution, Emailing Solution Technology. This will allow XiTi and Experian CheetahMail clients to gain a deeper understanding of their customers, with a broader view of their relationship with the brand, and improve the segmentation of campaigns, reusing navigation data that XiTi's web analytics solution easily recovers in Emailing Solution. Integrations with other web analytics solutions are planned for a few months from now. In addition, we continue with our cycle of updates, within the program of continuous improvement of the application. Every 4 months, we launch a new version of Emailing Solution Technology, with new features and possibilities. How can an email campaign be successful? How can spam be dealt with in these circumstances?Increasingly, the key lies in personalization and segmentation. It is a question of capturing the user's attention in their inbox and offering them products or information that may be interesting or appropriate. It is not enough to send the same email to everyone. Each user has their own tastes and preferences, and companies can adapt their messages to these profiles to a certain degree. The more tailored they are, the more effective they are.
How was the acquisition of Emailing Solution carried out and how will the company operate in our country? The acquisition took place a year ago by the Experian Group. In this case, it is a name change to Experian CheetahMail Spain, which allows us to reposition ourselves as part of a global Email Marketing services and solutions company within the Experian Group. The company will therefore operate in the same way as before. We are the same teams, we have the same commitment to customer service and the same mission: to facilitate the dialogue between companies and their customers. What objectives will be achieved with the new name change? How does this circumstance affect the end customer? Our customers will undoubtedly benefit from increased resources and knowledge at their disposal.
In addition to being a local, European player, we are now also a global al whatsapp number south africa player, which allows us to have even more resources to guarantee the delivery of emails to the inbox and avoid anti-spam filters. Little by little, these advantages will become more evident, in addition to new products or services that we can make available to our customers in the future. What do you think is the key to having a market-leading email application?Beyond the sending power and reliability of the application itself, I think the key is in the level of service and support we give our clients. Every few months we hold exclusive workshops for clients, there are support tasks for the execution of complex projects, and we have a team dedicated exclusively to helping our clients improve their email marketing.
What new developments are you going to launch for Emailing Solution in the coming months? On May 7, we announced with XiTi the integration of its analytics tool with our email marketing solution, Emailing Solution Technology. This will allow XiTi and Experian CheetahMail clients to gain a deeper understanding of their customers, with a broader view of their relationship with the brand, and improve the segmentation of campaigns, reusing navigation data that XiTi's web analytics solution easily recovers in Emailing Solution. Integrations with other web analytics solutions are planned for a few months from now. In addition, we continue with our cycle of updates, within the program of continuous improvement of the application. Every 4 months, we launch a new version of Emailing Solution Technology, with new features and possibilities. How can an email campaign be successful? How can spam be dealt with in these circumstances?Increasingly, the key lies in personalization and segmentation. It is a question of capturing the user's attention in their inbox and offering them products or information that may be interesting or appropriate. It is not enough to send the same email to everyone. Each user has their own tastes and preferences, and companies can adapt their messages to these profiles to a certain degree. The more tailored they are, the more effective they are.