Capitalizes on the respect for experts
Posted: Thu Feb 06, 2025 6:30 am
It positions HubSpot as an expert in the SEO field and showcases their ability to use technology to perform tasks that are usually done by highly paid SEO experts.
It builds trust between the customer and HubSpot by creating value for the customer Trust is key to making sales.
It has a minimal sales pitch, but has a clear call to action at the end see below. Both calls to action are carefully crafted to provide customers with more value for free. The connection to the next step is natural.
Contrast HubSpot's approach to driving traffic and switzerland mobile database providing value for free with the worst type of sites that ask for your email address before they'll let you watch a marketing video telling you about their product. If you're like me, this drives you crazy and makes you immediately dislike the vendor.
The key to success is to provide value first, thereby building trust. Then when the time is right, customers will be more willing to provide their email address.
Using Engineering for Marketing
HubSpot's WebSiteGrader tool is a great example of another very powerful idea: using engineering resources for marketing. The power of your engineers is that they can build things that your customers can use and provide value to them. These are powerful motivators for overcoming friction.
These tools can also be extremely scalable. This is often a better investment and more effective in building the right relationships with your prospects than the traditional spend you might put into your marketing program.
It builds trust between the customer and HubSpot by creating value for the customer Trust is key to making sales.
It has a minimal sales pitch, but has a clear call to action at the end see below. Both calls to action are carefully crafted to provide customers with more value for free. The connection to the next step is natural.
Contrast HubSpot's approach to driving traffic and switzerland mobile database providing value for free with the worst type of sites that ask for your email address before they'll let you watch a marketing video telling you about their product. If you're like me, this drives you crazy and makes you immediately dislike the vendor.
The key to success is to provide value first, thereby building trust. Then when the time is right, customers will be more willing to provide their email address.
Using Engineering for Marketing
HubSpot's WebSiteGrader tool is a great example of another very powerful idea: using engineering resources for marketing. The power of your engineers is that they can build things that your customers can use and provide value to them. These are powerful motivators for overcoming friction.
These tools can also be extremely scalable. This is often a better investment and more effective in building the right relationships with your prospects than the traditional spend you might put into your marketing program.