While Jesus was sitting
Posted: Mon Dec 23, 2024 8:09 am
Links in social media posts send ranking signals to the pages they link to.
The number of social mentions and/or engagement for a piece of content or a brand is a search ranking factor.
Let's deal with the latter first, as I think it might have some (small) merit, although not yet in a "direct" way.
Mentions/Engagement on social networks & SEO
Firstly, it is highly unlikely that major search engines currently use mentions or amount of engagement around a brand or content as a direct ranking signal.
They may have experimented with it years ago, but all singapore phone line indications are that such experiments have been abandoned.
Because?
Because social media is a weak and unreliable signal for search engines.
In 2014, Matt Cutts (at the time, head of Google's webspam team) explained this in these Google Webmasters videos.
One of the reasons he stated was that it is an incomplete signal.
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Many people are surprised when they hear this, but it's true! Even Google doesn't have unlimited resources.
Google does not attempt to crawl or index all of the millions of social media posts created every day.
The number of social mentions and/or engagement for a piece of content or a brand is a search ranking factor.
Let's deal with the latter first, as I think it might have some (small) merit, although not yet in a "direct" way.
Mentions/Engagement on social networks & SEO
Firstly, it is highly unlikely that major search engines currently use mentions or amount of engagement around a brand or content as a direct ranking signal.
They may have experimented with it years ago, but all singapore phone line indications are that such experiments have been abandoned.
Because?
Because social media is a weak and unreliable signal for search engines.
In 2014, Matt Cutts (at the time, head of Google's webspam team) explained this in these Google Webmasters videos.
One of the reasons he stated was that it is an incomplete signal.
Advertisement
Continue reading below
Many people are surprised when they hear this, but it's true! Even Google doesn't have unlimited resources.
Google does not attempt to crawl or index all of the millions of social media posts created every day.