2024 Goals: Why They Need Marketing
Posted: Mon Dec 23, 2024 8:14 am
Another new year is approaching and that special time has come to make plans and set goals for yourself, your family – and also for your company, of course. Don't forget that to enjoy a renewed period of peace, joy and great business, communication is essential.
Have you thought about how digital marketing can support your goals for 2024? What will be your company's main actions in the next twelve months? And what needs to be done to give these new developments the boost they need, making the most of your digital channels ?
The year 2024 will bring many new forms of interaction and engagement c level executive will continue to emerge without stopping, in addition to advances in trends such as artificial intelligence and machine learning. In this scenario, you can only highlight your competitive advantages effectively if you build a relevant image for your company in the digital universe, in addition to keeping your customer base and prospects engaged.
Check out some tips to explore the best communication and engagement tactics and have digital marketing as a great ally to support your plans in 2024.
Better connect marketing to your sales strategy
It is worth reiterating: your planning for the new year needs to include digital marketing actions, especially in the B2B segment. It is through relevant content and engagement actions that you not only gain strength to achieve your goals, but also drive each activation and each launch of your brand throughout 2024.
Having a predictive outlook for the new year and having marketing support in all activities is essential in an increasingly competitive scenario. In addition to being clear about the target audience you need to impact, it is necessary to define the most effective digital communication tactics to impress potential customers , attract new leads and improve your brand positioning – all based on a well-structured digital presence.
It is worth remembering that, nowadays, businesses and people spend a lot of time online – and it is common for their experiences (both positive and negative) with brands, products and services to be shared online in real time. Maintaining an open channel to dialogue and share relevant content with these audiences is essential to generate interactivity and engagement.
Digital transformation has been a reality in the business world for a long time. Failing to be part of this change, exploring the potential of your digital channels to nurture your customer base and keep your pipeline of new business active, could mean losses to your conversion rate.
Solve your pain points for 2024 and avoid the mistakes of 2023
Learn lessons from what could be improved in 2023 and put into practice solutions that address these gaps with 2024 in mind. According to the “Panorama do Marketing Digital de 2023” survey by Resultados Digitais, generating demand (34%), brand recognition (27%) and increasing conversion (22%) are among the main challenges highlighted by marketing professionals.
These and other insights need to be taken into account when defining your goals for 2024 and relying on the support of communication to make the new year even better. A well-designed plan aligned with the reality of your business is crucial to avoid getting lost along the way – considering that 75% of marketing professionals admitted to not having achieved their goals in recent years, while 25% did not even have defined goals, according to the Resultados Digitais study.
Setting clear and measurable business objectives is essential, but choosing the most appropriate communication and marketing tools to achieve these goals is just as important.
Have you thought about how digital marketing can support your goals for 2024? What will be your company's main actions in the next twelve months? And what needs to be done to give these new developments the boost they need, making the most of your digital channels ?
The year 2024 will bring many new forms of interaction and engagement c level executive will continue to emerge without stopping, in addition to advances in trends such as artificial intelligence and machine learning. In this scenario, you can only highlight your competitive advantages effectively if you build a relevant image for your company in the digital universe, in addition to keeping your customer base and prospects engaged.
Check out some tips to explore the best communication and engagement tactics and have digital marketing as a great ally to support your plans in 2024.
Better connect marketing to your sales strategy
It is worth reiterating: your planning for the new year needs to include digital marketing actions, especially in the B2B segment. It is through relevant content and engagement actions that you not only gain strength to achieve your goals, but also drive each activation and each launch of your brand throughout 2024.
Having a predictive outlook for the new year and having marketing support in all activities is essential in an increasingly competitive scenario. In addition to being clear about the target audience you need to impact, it is necessary to define the most effective digital communication tactics to impress potential customers , attract new leads and improve your brand positioning – all based on a well-structured digital presence.
It is worth remembering that, nowadays, businesses and people spend a lot of time online – and it is common for their experiences (both positive and negative) with brands, products and services to be shared online in real time. Maintaining an open channel to dialogue and share relevant content with these audiences is essential to generate interactivity and engagement.
Digital transformation has been a reality in the business world for a long time. Failing to be part of this change, exploring the potential of your digital channels to nurture your customer base and keep your pipeline of new business active, could mean losses to your conversion rate.
Solve your pain points for 2024 and avoid the mistakes of 2023
Learn lessons from what could be improved in 2023 and put into practice solutions that address these gaps with 2024 in mind. According to the “Panorama do Marketing Digital de 2023” survey by Resultados Digitais, generating demand (34%), brand recognition (27%) and increasing conversion (22%) are among the main challenges highlighted by marketing professionals.
These and other insights need to be taken into account when defining your goals for 2024 and relying on the support of communication to make the new year even better. A well-designed plan aligned with the reality of your business is crucial to avoid getting lost along the way – considering that 75% of marketing professionals admitted to not having achieved their goals in recent years, while 25% did not even have defined goals, according to the Resultados Digitais study.
Setting clear and measurable business objectives is essential, but choosing the most appropriate communication and marketing tools to achieve these goals is just as important.