The recipient of the report may not be familiar with industry terminology, so avoid professional jargon.
Posted: Mon Dec 23, 2024 8:15 am
If you need to use professional terms, (SEO, CTR), make sure to include a nice, light explanation!
If you have to say "CTR is the number of times people click on our ads"... it may not be very technically correct, but they will understand you, which is what it is about.
Forget the words "Rate", "Engagement", etc.
You can certainly demonstrate professionalism in other details, but using words that your interlocutor does not understand will make communication useless.
Remember that your job is to report results, not teach a marketing class.
When explaining yourself, get to the bottom of the matter and don't take anything for granted.
For example, if you explain to your client what bounce rate is, they might stay the same.
What good does it do you to know which users are leaving your site too soon?
It is more important that you understand the consequences it has on your positioning.
Likewise, even if it's not the first time you've seen a report with that client and you've explained the concepts to them before, they may not remember it - it's not their job to learn it!
Always ask for feedback at the end of the meeting
Don't be shy and ask for feedback from attendees .
It is important to know whether your interlocutors have understood you well, whether they are missing any email in french information or whether there is information that they do not consider relevant.
Just because you need that information for your strategy doesn't mean you have to include it all in your monthly marketing report.
Select only the metrics that support your management and allow you to transmit it efficiently.
What do you think of these pieces of content to show in your monthly marketing report? Would you add any more? Feel free to enrich the post with your comments!
Share
If you have to say "CTR is the number of times people click on our ads"... it may not be very technically correct, but they will understand you, which is what it is about.
Forget the words "Rate", "Engagement", etc.
You can certainly demonstrate professionalism in other details, but using words that your interlocutor does not understand will make communication useless.
Remember that your job is to report results, not teach a marketing class.
When explaining yourself, get to the bottom of the matter and don't take anything for granted.
For example, if you explain to your client what bounce rate is, they might stay the same.
What good does it do you to know which users are leaving your site too soon?
It is more important that you understand the consequences it has on your positioning.
Likewise, even if it's not the first time you've seen a report with that client and you've explained the concepts to them before, they may not remember it - it's not their job to learn it!
Always ask for feedback at the end of the meeting
Don't be shy and ask for feedback from attendees .
It is important to know whether your interlocutors have understood you well, whether they are missing any email in french information or whether there is information that they do not consider relevant.
Just because you need that information for your strategy doesn't mean you have to include it all in your monthly marketing report.
Select only the metrics that support your management and allow you to transmit it efficiently.
What do you think of these pieces of content to show in your monthly marketing report? Would you add any more? Feel free to enrich the post with your comments!
Share