E-mail Marketing is the leading tool among online marketing professionals

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A study conducted by Datran Media , a leading provider of digital media solutions, shows the results of its second annual survey of online marketing professionals . This survey carried out in December 2007 with more than 2,000 professionals, indicates the considerable increase in email marketing strategies and a growing forecast for their investment in 2008. 82% of those surveyed indicated that they would increase their investments in email marketing in 2008.

50% indicate that they expect a higher return on investment than all contact number list any other channel. Antevenio, email marketing is one of the most powerful tools in the online marketing sector and also allows for a high number of registrations and new users in a short and reduced period of time. Likewise, e-mail marketing allows us to segment our databases to generate campaigns that are tailored to different user profiles and aimed at a target audience.

These were some of the key points that Joshua Novick presented during his participation in the 2nd E-Mailing Marketing Conference organised by the Spanish Association of Electronic Commerce and Marketing (AECEM) on 13 February in Madrid. Other experts and professionals also participated in these conferences, such as Anne-Sophie Mullier , general manager of Emailing Solutions in Spain, who recommended that in order to retain customers, it is advisable to prepare E-Mailing Marketing actions by offering advantages or added resources for users and subscribers.

Mullier also advised knowing how to read the signals that users leave in their behaviour when interacting with e-mails, where they click or even where they stop reading.

As consumers increasingly demand social and environmental responsibility, advertising campaigns with clear and measurable sustainability-related objectives will not be an exception, but rather the rule. Leading brands will take a proactive approach, designing messages that not only raise awareness about environmental issues, but also invite action, promoting responsible behavior among consumers.