Schema.org has become the headquarters for structured data because of its schema: the vocabulary and set of relationships that are created and maintained through a cross-platform partnership between Google, Microsoft, Yandex, and other major search engines. They regularly create new schema types and relationships designed to make information on the web more accessible to users.
Schema.org breaks down content into predefined typescommon vocabularies, each with predefined properties, which can then be represented using common Javascript notation JSON-LD. As with entries in the Oxford English Dictionary, the team behind Schema.org is constantly adding new types typesand properties to keep up with user demand. Currently, there are 778 types, but that number will continue to grow. Each new type brings greater clarity, consistency, and accessibility to information on the web - which is great for search engines and great for your traffic.
What does this mean in practice?
Sometimes when I explain structured data to clients I bahamas mobile database describe it as a means of essentially turning your exquisite website into a spreadsheet for robots. They can prioritize key information about the content of your page without having to understand the layout of your particular WordPress theme, the nitty-gritty of CSS, or navigate your Joomla configuration.
This means that the information that bots see on a page can be more consistent and resilient, even if the content changes from day to day. So in the example of a retailer whose seasonal specials and events change the front-end homepage layout, the structured data tells Google the same information about the page in the same way every time: