There’s an old SEO adage that says, “Google doesn’t rank sites, it ranks pages.”
While a site’s domain authority and brand influence play important roles, the number one factor in a page’s ability to rank in Google is the authority of that page.
So this old saying still makes sense.
The best measure of page authority is Moz’s Page Authority.
You can easily check page authority by looking at the “PA” number in the MozBar SERP overlay:
Google Search Using MozPA
It’s important to keep an eye out for low PA pages . These pages chile mobile database are great candidates for replacement by your new, well-optimized pages. If you see these keywords, consider optimizing specifically for that keyword.
Step 3: Check referring domains
The core of Google is the PageRank algorithm.
The more "votes" a page gets in the form of backlinks, the higher it will rank. Ranking Factors Research has found that the number of referring domains correlates more with higher rankings than any other factor .
This means that the number of referring domains is a metric that is 100% worth paying attention to.
You have two options for viewing this data: you can use MozBar or you can use Ahrefs.
Overall, Moz’s link index isn’t as good as Ahrefs’. But the MozBar is a handy way to assess the overall difficulty of your target keywords because it displays the data directly in the SERP .