Likewise, if you have control over the htaccess file, it’s easy for browsers to cache website resources that don’t change often. It’s also possible to install caching plugins or extensions for various CMS platforms to manage these settings.
High difficulty, high impact
Improve server response time
Common ways to improve response time include finding a more reliable web hosting service, optimizing the database that provides functionality to the website, and monitoring PHP usage. Again, all of these things fall within the purview of IT and require additional decision makers and execution costs.
Use a Content Delivery Network CDN
Adopting a CDN can be time-consuming, expensive hundreds senegal mobile database or thousands of dollars per domain per month, depending on site traffic, and requires expertise that the average marketer or consultant doesn’t have to master. But if you can do it, and research shows that Google is measuring time to first byte as a ranking factor, the payoff can be huge.
I wish everyone success!
Hopefully this encourages you to take action and make progress on site speed for your organization or your clients. Not only is it worthwhile from a business perspective, but it actively makes the internet a better place for the average person. That’s something every search marketer can be proud.