The 5 best viral video marketing campaigns in 2018

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Video campaigns in 2018 are better than ever. Digital marketers and large companies have already understood the importance of transmitting a message in a fun, attractive way and today they recognize its great capacity to generate conversions. We leave you with the 5 best video marketing campaigns so far this year.


1. Amazon and its virtual assistant Alexa
Originally broadcast during the recent Super Bowl, Amazon created a 90-second mini-film featuring several celebrities communicating with each other through Echo, an electronic device from Amazon that also allows interaction with Alexa, the virtual assistant created by the same company.

Amazon wants to convince its audience that this gadget is closer to them than it seems and the idea has paid off: the video has almost 45 million views on YouTube thanks to its originality, impeccable photography and t afghanistan mobile database he selection of actors and influencers that appear in it.

98% of the audience has given it a favorable vote.



2. Tide and its union with David Harbour
The popular actor from Netflix’s “Stranger Things” series stars in this viral commercial, which claims that every commercial the user sees is actually a tribute to “Tide.” In other words, the detergent brand is present in most multi-channel advertising for one simple reason: everyone in them is wearing clean clothes.

This is a very original and fun idea, which perfectly meets the objectives of video marketing for digital marketing: it captures the attention of users in seconds and also promotes the product in an attractive and non-obvious way.



3. Tide and a controversial, but useful campaign
Following a challenge that emerged on social media in 2017, in which teenagers ingested certain amounts of the detergent to compete with their friends, the firm decided to take action on the matter and, in January of this year, launched its video campaign on Twitter and YouTube entitled “Eating Tide is a very bad idea . ”

In the clip, an expert can be seen giving his opinion on the risks of this improper practice. The idea paid off, as the video has more than 10 million views and has also been retweeted some 96 thousand times .

In this way, it is proven that brands also have a social responsibility that can be reflected in their content marketing campaigns .b