Do you know about Google Universal Campaigns (UAC) that automate promotion?

[Dimaeiya333]

Advertising on Google has changed substantially over the years. The types of promotions and ads have varied and adapted to recent times and technologies. An example of this is the UAC campaigns “Universal Apps Campaigns”. Do you know them?

What does this term mean in Digital Marketing?
UAC stands for Universal Apps Campaigns and refers to Google’s effort to help app marketers and promoters reach the right audience. This is achieved through ads that have the following characteristics:

– They seek to generate interest among regular followers of bolivia mobile database Google’s digital ecosystem: in effect, such advertising campaigns generate interest primarily among the public that visits YouTube, the Google Play Store, its search engine and among Gmail users.

– It does not require a strict design of individual ads: in other words, Google’s system saves time for app promoters, since it is enough to add a general text referring to the application for the automatic generation of advertising. In addition, the Google Store technical sheet is used to complement the ad.

– Other important characteristics that should be added are: the language of the audience your ad is targeting, the budget, the initial bid and the respective location . Based on this data, the system will decide which advertising is most suitable for the campaign.

Google Universal Campaigns (UAC)

How do I set up ads?
You must go to the Google Campaigns dashboard and perform the following options:

– Under “Campaigns”, select “New”.

– Next, you will need to select “Universal App” and the corresponding platform, either Android or iOS.

– When you click on “Continue” the system will ask you for a name for your campaign. Therefore, give it a name that identifies it in a professional and eye-catching way.

– The system will then inform you that ads are being generated based on data from Google Play or the Apple Store, as applicable.

– On the left side of the dashboard you have the option to “Add Text Idea” where you can add texts and images that are appropriate for your campaign. You can also view your ad before it appears on the different digital media, ready to be discovered by the public.