Do you know Snaplytics? Snapchat's service for influencers
Posted: Mon Feb 10, 2025 10:15 am
Danish company Snaplytics offers a service to analyze, publish and track content on Snapchat and Instagram Stories, delivering metrics on missing photos and videos, allowing you to monitor public communications activity without using Snapchat's API. Do you know it?
The possibility of measuring results is very interesting since Snapchat is one of the most important channels for distributing content among the population under 35 years of age, a segment that consumes little traditional advertising, but that not only generates content, but also shares content that is relevant to them, contributing to the organic diffusion of brands.
This change in the way of connecting with brands has led companies to implement various strategies to reach new audiences, such as using Influencer Marketing to improve sales cycles and developing social media marketing by adapting content.
What did Snaplytics solve?
Do you know Snaplytics?
One of the things that both brands and influencers needed from Snapchat was the ability to measure the content they posted, and for that reason among others, when Instagram launched its stories many migrated. In this context, and thinking about how to recover the influencers who had migrated to Instagram , Snapchat looked for a way to evolve.
Snaplytics is an answer to that need, as it is an automated platform that collects data from your personal Snapchat and Instagram Stories account, offering analytics, publishing, and monitoring of your content. Additionally, it allows you to modify and edit posts. The overall goal is to shed light on the marketing efforts that are working on Snapchat and Instagram Stories.
Who is this platform aimed at? Agencies, marketers, influencers and even management.
Anyone who wants to use the platform must register on the Snapchat Analytics page , log in as a business account and start the free trial days to test the tool before starting to pay.
Metrics provided by the platform
Followers
As with other social networks, the number of followers tells how many people are interested in a profile. Snaplytics shows the evolution and daily growth of followers.
Opening rate
These are the unique views of the first Snap of a story, so it shows how many people were interested in seeing the content shared by the Influencer or brand.
Average screenshots
This refers to the total number of Snap captures made of a story. This data indicates which content attracted the most attention among followers of an account, and which content interests them the most.
Completion rate
This data measures the percentage of followers who viewed th hungary mobile database e entire story from the first glance to the last, out of the total number of followers who opened it.
Automation of publications
Upload content
Snaplytics allows you to upload vertical images and videos from your computer desktop or other social media accounts regardless of whether you have Snapchat downloads.
Schedule content
It allows you to schedule the day and time when the content will be uploaded from your computer. This saves time, prevents forgetfulness and ensures continuity of your content strategy.
Upload edited content
Additionally, you can upload previously edited stories from your computer, which allows you to organize and tag them to improve not only the opening and decrease the Tap Rate, but also the completion rate.
One of the outstanding features of this tool is to facilitate contact between influencers and brands, also enabling the option for an influencer with a Snapchat profile to create a portfolio to offer their services in a more attractive way.
In this way, Snaplytics seeks to position itself not only through the measurement of results, but also as a provider of solutions for content marketing, responding to a need in social media marketing. Now we must closely follow the development of the platform, how it changes with the continuous updates of Snapchat and see if this social network manages to recover the lost audience.
The possibility of measuring results is very interesting since Snapchat is one of the most important channels for distributing content among the population under 35 years of age, a segment that consumes little traditional advertising, but that not only generates content, but also shares content that is relevant to them, contributing to the organic diffusion of brands.
This change in the way of connecting with brands has led companies to implement various strategies to reach new audiences, such as using Influencer Marketing to improve sales cycles and developing social media marketing by adapting content.
What did Snaplytics solve?
Do you know Snaplytics?
One of the things that both brands and influencers needed from Snapchat was the ability to measure the content they posted, and for that reason among others, when Instagram launched its stories many migrated. In this context, and thinking about how to recover the influencers who had migrated to Instagram , Snapchat looked for a way to evolve.
Snaplytics is an answer to that need, as it is an automated platform that collects data from your personal Snapchat and Instagram Stories account, offering analytics, publishing, and monitoring of your content. Additionally, it allows you to modify and edit posts. The overall goal is to shed light on the marketing efforts that are working on Snapchat and Instagram Stories.
Who is this platform aimed at? Agencies, marketers, influencers and even management.
Anyone who wants to use the platform must register on the Snapchat Analytics page , log in as a business account and start the free trial days to test the tool before starting to pay.
Metrics provided by the platform
Followers
As with other social networks, the number of followers tells how many people are interested in a profile. Snaplytics shows the evolution and daily growth of followers.
Opening rate
These are the unique views of the first Snap of a story, so it shows how many people were interested in seeing the content shared by the Influencer or brand.
Average screenshots
This refers to the total number of Snap captures made of a story. This data indicates which content attracted the most attention among followers of an account, and which content interests them the most.
Completion rate
This data measures the percentage of followers who viewed th hungary mobile database e entire story from the first glance to the last, out of the total number of followers who opened it.
Automation of publications
Upload content
Snaplytics allows you to upload vertical images and videos from your computer desktop or other social media accounts regardless of whether you have Snapchat downloads.
Schedule content
It allows you to schedule the day and time when the content will be uploaded from your computer. This saves time, prevents forgetfulness and ensures continuity of your content strategy.
Upload edited content
Additionally, you can upload previously edited stories from your computer, which allows you to organize and tag them to improve not only the opening and decrease the Tap Rate, but also the completion rate.
One of the outstanding features of this tool is to facilitate contact between influencers and brands, also enabling the option for an influencer with a Snapchat profile to create a portfolio to offer their services in a more attractive way.
In this way, Snaplytics seeks to position itself not only through the measurement of results, but also as a provider of solutions for content marketing, responding to a need in social media marketing. Now we must closely follow the development of the platform, how it changes with the continuous updates of Snapchat and see if this social network manages to recover the lost audience.