Extremadura presents new actions of the direct marketing campaign for tourism in Madrid

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The Minister for Culture and Tourism of Extremadura, Leonor Flores, will present tomorrow Tuesday in Madrid the new actions of the direct marketing campaign that the Ministry will carry out until the end of the year and will offer a balance of the results obtained in the actions carried out during 2009.

The presentation will take place at 12:00 noon at Atocha Station, in the area near the Botanical Gardens in Madrid, according to a press release from the Regional Government.


In addition, during the presentation, visitors will be able to see all all country mobile number list the animation media that have accompanied the campaign, as well as being able to access the trailer in which the three-dimensional videos about Cáceres 2016 that have been included in the tourism campaign are projected.

These screenings can be enjoyed in a trailer with a small screening room, which has already travelled more than 23,000 kilometres and has been visited by around 26,000 people, and which will be located outside Atocha Station. It will subsequently travel to Zaragoza, Barcelona, ​​Valladolid and Seville.

A crucial aspect of this trend will be collaboration with advertising partners that have demonstrable green credentials , such as the use of renewable energy sources for digital operations, carbon emission reduction strategies and circular economy policies in their processes. The preference for partners committed to sustainable practices will not only help to minimise the environmental impact of campaigns, but will also reinforce the authenticity of brands’ initiatives, an essential factor in generating trust and loyalty in increasingly informed and demanding audiences.

In addition, transparency on the environmental impact of digital activities will become a key element in reinforcing brands’ commitment to the fight against climate change. Specific measurement tools, such as carbon footprint calculators for digital campaigns, will allow companies to clearly quantify and communicate the environmental impact of their advertising efforts. These metrics will not only serve as a reference for consumers, but will also allow brands to set concrete goals for improvement and public accountability on their progress.