Some additional recommendations and tips:
Posted: Mon Dec 23, 2024 9:04 am
In most cases, it is worth opting for automated bidding solutions.
Let the machine bid, it does it better than us.
We have interesting options, such as:
Maximize clicks.
Maximize conversions (very interesting).
Cover a very high ranking % (ideal for brand campaigns).
And more.
Finally, we have two pillars of bid automation for Google Ads: Target CPA and Target ROAS , which we will discuss in more detail in section 3 of this article, given their importance.
1.6 Recommendations for creating ads
Regarding the creation of ads, as we mentioned before, it is best to stick to keywords as much as possible.
Returning to the example of sweatshirts with/without hood, we could have the following:
Example ad for the search "hoodies" - Google Ads Campaigns
Example ad for the search "sweatshirts" - Google Ads Campaigns
Use the ® symbol to accompany your brand.
Highlight the added value that your e-commerce has (example: Zalando, free returns for up to 100 days).
Make the most of the characters, but avoid falling into the "filling for filling's sake" mode; make sure you email list india r entire message provides value and is useful to the user.
Include at least 3 ads in each group. And it's not because Google says so, but because maintaining different variations will allow you to serve the most relevant one at any given time.
On the other hand, don't have too many ads in groups where traffic volume is very low, as it will be difficult to draw conclusions about which ones work best, in order to maintain the minimum winners.
Use headlines 1, 2 and 3, as well as the two descriptive lines. The more space we take up, the more likely we are that the user will see us and click on us.
You can also add new responsive search ads , which use Google intelligence to combine headlines and description lines to create the most relevant ads for each user. Learn how to easily implement them here .
Use Google's IF functions if you want to go a step further. For example, a very useful one is the countdown function, which can be used to indicate the days left until a promotion ends.
Example of a countdown IF function - Google Ads campaigns
Something that will be very useful to you and in which SEMrush is also one of the most powerful tools, is in offering you ideas for your ads .
Simply go to Ad History with keywords (1) and type the name of a brand you are interested in in the search box, in our case ASOS.
SEMrush will then show you the different creatives and ads that the brand has been using during the selected month.
We can go back historically to a few months ago or place ourselves in the present.
Let the machine bid, it does it better than us.
We have interesting options, such as:
Maximize clicks.
Maximize conversions (very interesting).
Cover a very high ranking % (ideal for brand campaigns).
And more.
Finally, we have two pillars of bid automation for Google Ads: Target CPA and Target ROAS , which we will discuss in more detail in section 3 of this article, given their importance.
1.6 Recommendations for creating ads
Regarding the creation of ads, as we mentioned before, it is best to stick to keywords as much as possible.
Returning to the example of sweatshirts with/without hood, we could have the following:
Example ad for the search "hoodies" - Google Ads Campaigns
Example ad for the search "sweatshirts" - Google Ads Campaigns
Use the ® symbol to accompany your brand.
Highlight the added value that your e-commerce has (example: Zalando, free returns for up to 100 days).
Make the most of the characters, but avoid falling into the "filling for filling's sake" mode; make sure you email list india r entire message provides value and is useful to the user.
Include at least 3 ads in each group. And it's not because Google says so, but because maintaining different variations will allow you to serve the most relevant one at any given time.
On the other hand, don't have too many ads in groups where traffic volume is very low, as it will be difficult to draw conclusions about which ones work best, in order to maintain the minimum winners.
Use headlines 1, 2 and 3, as well as the two descriptive lines. The more space we take up, the more likely we are that the user will see us and click on us.
You can also add new responsive search ads , which use Google intelligence to combine headlines and description lines to create the most relevant ads for each user. Learn how to easily implement them here .
Use Google's IF functions if you want to go a step further. For example, a very useful one is the countdown function, which can be used to indicate the days left until a promotion ends.
Example of a countdown IF function - Google Ads campaigns
Something that will be very useful to you and in which SEMrush is also one of the most powerful tools, is in offering you ideas for your ads .
Simply go to Ad History with keywords (1) and type the name of a brand you are interested in in the search box, in our case ASOS.
SEMrush will then show you the different creatives and ads that the brand has been using during the selected month.
We can go back historically to a few months ago or place ourselves in the present.