Direct marketing growth

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Direct and promotional marketing has grown enormously in all sectors: from the financial sector to the beauty sector, both for women and men. In addition, the interactive capacity of online marketing allows it not only to measure ROI immediately but to transmit as much information about the product/service as the consumer wants in each case, and even to immediately link it to a brand community. In this way, we manage to achieve product differentiations with respect to competitors not based exclusively on price, and avoid spending huge amounts of money trying to transmit these differentiations via classic branding campaigns in conventional media.

The success of a direct marketing campaign or the use of any type of incentive, whether it be a gift, a raffle, or a special discount when registering or purchasing a service/product, depends largely on how attractive the consumer finds the incentive. Without a doubt, the main advantages that the Internet offers to direct marketing are:

1. INTERACTIVITY: The consumer can delve as deeply as he or she all india mobile number and email database provider wants into the information on the product and service to be contracted. In fact, thanks to the Internet, it is not uncommon today for a customer to physically go and buy a product knowing more about it than the general store clerk. This also generates a very high level of credibility and trust in the favorite websites and communities to which the user has freely joined.

2. SEGMENTATION: If you work with a high-quality database or online community, you can better segment any campaign to different types of profiles. It is not uncommon to launch the same campaign with different personalized incentives to different types of users, segmented by age, zip code, sex or even hobbies.

As a result, the Internet allows for improved effectiveness of direct marketing campaigns, obtaining ROI (Return on Investment) far superior to those of any traditional medium, and far superior to those of traditional Internet campaigns.

Clients come to promotional marketing consultancies with a product to promote and we work with them to find the incentive that best suits their product. Either because that incentive is highly valued by the target audience they want to target, or because they want to associate certain values ​​or ideas that the incentive conveys with the product to be promoted.

Another thing to keep in mind is that direct or promotional marketing is valid for any sector or segment of the population. You just have to identify which incentive is most appropriate for each user profile. Even the same campaign can have different incentives for different types of users.