4. You can always delete a backup later

[shaownhasan]

Think, for example, of seasonal spikes and drops, successful campaigns and failures, search terms, and so on.

3. YoY analysis
If you switched to Google Analytics 4 at the very last moment, you can’t do a year-over-year analysis of your digital marketing and web analysis data.

By making a UA backup today, you can fill in the blanks.

True. GA4 and UA collect data differently.

But

Comparing apples to oranges is better than chinese overseas australia data comparing apples to nothing

Maybe you still don’t see a point in making a UA backup now.

Maybe you think that you will ever need historical UA data.

But let this question of Jeff Sauer, GA expert, sink in:

Is your UA data useless for the next person your team hires?

You’re better safe than sorry when it comes to making backups. Especially of data that will soon disappear.