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LinkedIn and Skype land at 19%

Posted: Tue Feb 11, 2025 8:09 am
by shaownhasan
Social Networks in 2017


From the analysis of the most used social media chinese overseas british data in Italy at the beginning of 2017, we can find confirmation of what we all suspected:

YouTube is at the top of the popularity charts (probably due to its content consumption nature)
Facebook touches the hearts of 55% of users
after the messaging applications Whatsapp and Messenger , Instagram (and therefore the entire Facebook package ) settles at 28%
Twitter and Google+ navigate at 25%
In the most marginal positions Pinterest grabs 15%
Tumblr 11%
Snapchat 10%
Pinterest, through the power of images that convey the quality and attractiveness of the goods offered, is an interesting platform for promoting food products, floral arrangements, jewelry and fashion accessories: it proves to be an appreciable tool for the niche of users who appreciate promotion through images .

LinkedIn is still the go-to media for professionals who want to build a professional showcase that details their skills and work experience, which can help them get contacts and references from colleagues and professionals. With the recent Workplace , Facebook, for a change, has made clear its intention to grab new market shares, this time in the sphere of interpersonal work relationships.

From the statistics it seems that Twitter and LinkedIn always appear a bit like social networks to be used occasionally, mainly to sift through updates or to share relevant news: if our goal is to stimulate interactions with our audience, we will evidently have to support these platforms with others that are more inviting for this purpose.