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How to report paid media

Posted: Tue Feb 11, 2025 8:49 am
by Dimaeiya333
Learn effective paid media reporting strategies after cookies are removed, from showing long-term trends to testing incrementality.
Disabling third-party cookies is a tracking nightmare for PPC ad managers. How can you reliably report campaign performance and optimize ad spend with broken attribution models? While perfect one-to-one attribution is not possible, all hope is not lost.

While attribution models don’t provide a completely accurate assessment of campaign performance right now, they can still provide valuable insights for optimizing your ad spend. Focusing on long-term trends and incremental campaign benefits can reveal their true value, even when precise tracking isn’t always possible. Leveraging UTM parameters to c dominican republic mobile database apture data more accurately, establishing a single source of truth, and preparing for situations where tracking fails are key steps to effective PPC reporting . Even in uncertain tracking conditions, paid campaigns can still show value and provide useful guidance for further optimizing your advertising strategy. This article looks at practical strategies for ensuring that paid media reporting works in the post-cookie era.

7 Key Strategies for Better Paid Media Reporting
Follow these tips to prepare your PPC reports for the post-cookie world.

Use comparison
Context is always key when writing reports. One of the best ways to position current data is to show how it compares to previous data . Depending on your industry and how seasonality affects results, you may want to highlight comparisons to the previous month or the same period last year (or both). Talk about where you see growth and decline, and think about factors like budget changes and updates that may have affected the results.

Show longer-term trends
Reporting shorter periods lacks meaning and can either overstate success or raise unnecessary doubts about performance gaps that will be ironed out over a longer time horizon. Learn effective paid media reporting strategies after cookies are removed, from showing long-term trends to testing incrementality.
Disabling third-party cookies is a tracking nightmare for PPC ad managers. How can you reliably report campaign performance and optimize ad spend with broken attribution models? While perfect one-to-one attribution is not possible, all hope is not lost.

While attribution models don’t provide a completely accurate assessment of campaign performance right now, they can still provide valuable insights for optimizing your ad spend. Focusing on long-term trends and incremental campaign benefits can reveal their true value, even when precise tracking isn’t always possible. Leveraging UTM parameters to capture data more accurately, establishing a single source of truth, and preparing for situations where tracking fails are key steps to effective PPC reporting . Even in uncertain tracking conditions, paid campaigns can still show value and provide useful guidance for further optimizing your advertising strategy. This article looks at practical strategies for ensuring that paid media reporting works in the post-cookie era.

7 Key Strategies for Better Paid Media Reporting
Follow these tips to prepare your PPC reports for the post-cookie world.

Use comparison
Context is always key when writing reports. One of the best ways to position current data is to show how it compares to previous data . Depending on your industry and how seasonality affects results, you may want to highlight comparisons to the previous month or the same period last year (or both). Talk about where you see growth and decline, and think about factors like budget changes and updates that may have affected the results.

Show longer-term trends
Reporting shorter periods lacks meaning and can either overstate success or raise unnecessary doubts about performance gaps that will be ironed out over a longer time horizon.