7 Powerful Benefits of PPC Advertising
Posted: Tue Feb 11, 2025 10:37 am
Discover the world of PPC advertising - a low-risk, high-profit strategy for B2B, B2C and non-profit organizations. Try it now and take your campaigns to the next level.
It seems like Google is introducing new AI-powered features to its flagship advertising platform, Google Ads, every month.
It doesn’t help that every search engine is also adopting AI features. Despite the rapid changes, advertisers can take advantage of new platform updates to stay ahead of the competition and be at the forefront of search engine marketing.
Below are some of the unique benefits of PPC advertising :
She is fast.
It is measurable.
It is traceable.
It is multi-channel.
If you're not advertising on search engines, you're probably setting yourself up for success by being too slow with just SEO or too broad with just social media.
Here are just seven of the many reasons to count on PPC advertising in 2024.
PPC contributes to achieving business goals
This is often the most compelling reason to get into PPC.
Google Ads and other search engine advertising platforms are equipped with attribution modeling that will give you all the major marketing metrics, but also metrics like customer acquisition cost (CAC) and return algeria mobile database on ad spend (ROAS).
With PPC, you can track almost any type of conversion, such as:
Sign up for email newsletters.
E-commerce transactions.
Submit the form.
Phone calls.
Directions on the map.
Downloading files.
Installing mobile applications.
In-app purchases and more, if you know how to use Google Tag Manager and JavaScript.
Regardless of your conversion goals, Google Ads makes it easy to see how much money is coming into the system - and more importantly, how much is going out - and easily justify your budget to your superiors.
PPC tracks users at every step of their conversion path
There’s no secret behind the curtain of search advertising platforms. With a combination of tools like Google Ads and Google Analytics, you can track your users’ journey throughout the conversion funnel (while also complying with new and upcoming privacy laws).
Fortunately, search engines collect a huge amount of data, which allows PPC specialists to associate users with individual impressions, clicks, purchases, form fills, or phone calls.
No billboard or magazine ad can drive sales like PPC.
Additionally, marketers can use this data to customize their ads, landing pages, and campaigns to increase engagement and reduce budget waste.
It seems like Google is introducing new AI-powered features to its flagship advertising platform, Google Ads, every month.
It doesn’t help that every search engine is also adopting AI features. Despite the rapid changes, advertisers can take advantage of new platform updates to stay ahead of the competition and be at the forefront of search engine marketing.
Below are some of the unique benefits of PPC advertising :
She is fast.
It is measurable.
It is traceable.
It is multi-channel.
If you're not advertising on search engines, you're probably setting yourself up for success by being too slow with just SEO or too broad with just social media.
Here are just seven of the many reasons to count on PPC advertising in 2024.
PPC contributes to achieving business goals
This is often the most compelling reason to get into PPC.
Google Ads and other search engine advertising platforms are equipped with attribution modeling that will give you all the major marketing metrics, but also metrics like customer acquisition cost (CAC) and return algeria mobile database on ad spend (ROAS).
With PPC, you can track almost any type of conversion, such as:
Sign up for email newsletters.
E-commerce transactions.
Submit the form.
Phone calls.
Directions on the map.
Downloading files.
Installing mobile applications.
In-app purchases and more, if you know how to use Google Tag Manager and JavaScript.
Regardless of your conversion goals, Google Ads makes it easy to see how much money is coming into the system - and more importantly, how much is going out - and easily justify your budget to your superiors.
PPC tracks users at every step of their conversion path
There’s no secret behind the curtain of search advertising platforms. With a combination of tools like Google Ads and Google Analytics, you can track your users’ journey throughout the conversion funnel (while also complying with new and upcoming privacy laws).
Fortunately, search engines collect a huge amount of data, which allows PPC specialists to associate users with individual impressions, clicks, purchases, form fills, or phone calls.
No billboard or magazine ad can drive sales like PPC.
Additionally, marketers can use this data to customize their ads, landing pages, and campaigns to increase engagement and reduce budget waste.