How to do it right? Get inspired by Amazon

[Dimaeiya333]

Amazon’s approach to redesigning its website is an interesting example for companies looking for a safe and gradual approach to updating their online platforms. Instead of making drastic changes, Amazon is gradually improving and modernizing its website. It has shown that continuous iteration and optimization can deliver stable results without the risk of significant declines in SEO or user experience.

For example, Amazon’s current website design has been in place since 2015, and even the design changes before that weren’t radical redesigns. This approach allows Amazon to maintain a stable and modern look for its site brazil mobile database without having to take the risks of completely overhauling the platform all at once. It’s a strategy that emphasizes gradualism and minimizing any negative impacts on user experience and SEO.

When to redesign your website?
Despite all the risks mentioned above, there are several compelling reasons to redesign a website.

Acquisition
If you have purchased an existing business, you have various options for dealing with the "old" website:

Some new owners let the existing website fall into disrepair.
Some redirect it to the new owner's website.
Others just change the logo by adding "by [new owner]".
Those who are serious about a website and its audience will usually redesign and relaunch the website, often under a new name.

Change of business model
Startups often change business models. Sometimes the change is so big that the original business model has nothing to do with the new one.

Let's say your startup used to offer an app and then became a service agency. In that case, your previous website structure may no longer make sense.

Lack of clarity and abundance of functions
With a long history and evolving content, websites can accumulate a lot of items, options, and links. Removing these elements can be difficult, especially if you have an established design and system .

For long-time users, change can be challenging because they are used to a certain structure and location of information . Removing some items or adjusting the structure can cause cognitive overload, where users have to reorient themselves and adapt to the new arrangement.

One possible solution to this situation could be to gradually and thoughtfully redesign your content and site structure. You can conduct regular content reviews and remove outdated or less relevant items. At the same time, you can optimize navigation elements and improve the user experience gradually to minimize the impact on existing users.